Starting today, we will begin rolling out updates to your Impression Share metrics, which include new ad group-level impression share metrics as well as revised campaign-level impression share metrics.  We've also changed the frequency with which we update this data to once a day. These updates will be in effect in all accounts globally over the next fe […]

Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen Syverud at RKG, an online marketing services firm with B2B and B2C clients ranging from startups to the Fortune […]

More and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas, with 88% of Americans saying they plan on giving a present to their loved ones. This should be great news for businesses, but marketers still have trouble making a […]

We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements - increased rule limit to 100 and the ability to undo changes made by a rule. 1. Increased rule limit to 100 We increased the number of rules you can create from 10 rules per user to 100. This should allow you to easily try out new rule […]

Based on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networks. Once released, you can use ad group impression share data to, for example, better identify high performing ad groups that aren't capturing the majority of available impressions.In the next few weeks, you will see three new column […]

As a marketer at Microsoft, I can rattle off 10 different reasons why you should add Bing and Yahoo! Search to your online marketing mix, but I know that at the end of the day what really matters is the impact it has on your business. That’s why...(read more) […]

If the last two decades were defined by the explosion of personal computing, the current decade will be defined by a great untethering. Now, you are free to work from anywhere, print from virtually anywhere and expand your productivity through the broadband wireless revolution and the devices that have grown out of it. Mobile devices Devices like smartphones […]

It’s frustrating. You go to your local hardware store (or super-store) to buy some screws to fix that loose kitchen cabinet door, and you buy one of those handy packages of 10. You only need eight, so that should take care of it. Back at home you...(read more) […]

As we initiated the Microsoft and Yahoo! Search Alliance, we committed to offer each of our customers a quality transition towards the newly formed combined market place. For that reason, we are providing you on this blog with regular updates on the progress we make, and some guidance on how to prepare for the transition. For instance, when we initiated mid- […]

Last year was a pretty busy one across the board for all the teams that touch adCenter. Not only were our development teams hard at work rolling out new features and functionality in both the UI and tools, the Customer and Partner Experience team also...(read more) […]