Archive for the 'Google' Category
A important news you need to know how this deal will effect your advertising effort moving forward with the 2 biggest Giants of Internet.
Silicon Valley / San Jose Business Journal
Yahoo Inc. agreed Thursday to a search-advertising deal with rival Google Inc. just hours after announcing that Microsoft Corp. was no longer in the picture.
Yahoo (NASDAQ:YHOO), based in Sunnyvale, said the nonexclusive pact with Mountain View-based Google (NASDAQ:GOOG) enables it to run Google ads alongside its search results and on some of its Web properties in the U.S. and Canada.
“We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry,” Yahoo CEO and co-founder Jerry Yang said in a statement. “Our strategies are specifically designed to capitalize on this convergence — and this agreement helps us move them forward in a significant way.”
Yahoo leaders said they hope the deal could generate as much as $800 million a year.
Under the terms of the agreement, Yahoo will select the search term queries for which — and the pages on which — Yahoo may offer Google paid search results. Yahoo will define its users’ experience and will determine the number and placement of the results provided by Google and the mix of paid results provided by Panama, Google or other providers. The agreement applies to paid search and content match and does not apply to algorithmic search and also applies to current partners in Yahoo’s publisher network.
Analysts say in essence the Yahoo will be a reseller of Google ads.
Yahoos shares plunged after the announcement that Redmond,Wash.-based Microsoft (NASDAQ:MSFT) walked away from an offer to buy a portion of Yahoo. They dropped 10 percent, or $2.63, to $23.52 by Thursday’s closing bell and declined as much as 7 percent more in Friday trading.
Start building position now as shares of Yahoo are now backdown to before their January earning announcement.
Andy Huang
Earlier in may, Google announced a preview release of the newest addition to its product mix, Google Friend Connect, a service that helps website owners grow traffic by enabling sites on the web to easily add social features to their websites.
By offering Friend Connect, which can be added to a web property by simply adding a snippet of code to the site, Google removes the technological barriers of offering social applications.
Website owners can now attract more traffic to their sites and keep them engaged utilizing the social gadgets created by Google and OpenSocial developers. Some of the main gadgets offered are member management, message board, reviews, and picture-sharing.
So in a nutshell, Google Friend Connect helps website owners in three major ways:
Increase Traffic -Visitors get engaged and bring along their Internet friends and connections from social networks such as Facebook, orkut and MySpace.
Improve Engagement KPIs - People can get more involved by getting engaged with social features developed by Google and the OpenSocial developer community.
Reduce Cost to Market - With no programming needed, the technological and financial barriers of adding social features to the sites are removed.
Friend Connect can also give Google more insight into the websites’ audiences by mapping a virtual representation of a social user on the web. This will eventually help Google provide more robust advertising through Google AdSense and Placement Targeting by providing demographic and interest segmentation.
This Google application has major implications on Search Engine Optimization (SEO) and Social Media Marketing (SMM) as it incorporates user generated content to the sites.
Here is a video that shows how Google Connect works:
Have fun exploring this new tool from Google.
Andy Huang
Google Adwords Deparment will be offering free Webinar over the next two weeks. These Webinar will covering Google Print Ads and Google Audio Ads. Traditional media ads can drive more traffic and conversions to your website, all from customers that are local to your business – in these webinars it will cover different ways to expand the Adwords advertising reach with print and audio ads, including how to get started and best practices to be used once your campaigns are up and running.
Here are links and dates to both of the webinars:
- Google Audio Ads: Wednesday, June 11. Sign up here.
- Google Print Ads: Wednesday, June 18. Sign up here.
To your success!
Andy Huang
Are you interested in meeting new people online? How about people that share the same interests as you? If so, one of the best ways to find those individuals to use online social networking websites. Social networking websites are often compared to neighborhoods or communities, but ones that are online. If are interested in making use of these popular websites, if you haven’t been already, you will need to find a social networking website to become a member of. One of the websites that you may be interested in joining is Orkut.
Orkut, sounds interesting doesn’t it? With other popular websites such as Yahoo! 360, Friendwise, Classmates, and MySpace, there are many who wonder how Orkut became the name of this popular online community. Orkut is named after the individual who created it. That man was an employee of Goggle and he is known as Orkut Buyukkokten.
If the name of the website doesn’t automatically draw you in, there is a good chance that the website features will. Like many other social networking websites, Orkut has a number of different member benefits. These benefits are what makes it worthwhile to become a member of this popular social networking website. As popular as Orkut is and as much as you would like to join, there are special procedures that you must follow. Unfortunately, Google does not allow just anyone to become a member, you must be invited.
Current community members are the only ones who can extend you an invite. This means that you should not waste your time trying to convince Google to let you join. Being invited to join Orkut really isn’t as difficult as it may sound. Orkut is so popular that there is a good chance that you know someone, if not personally than online, who can extend you an invite. By performing a standard internet search, you should also be able to find Orkut members who would be willing to extend you an invitation, without even knowing who you are.
Although many internet users refrain from joining Orkut, just because of the invitation requirements, there is a good reason for limited membership. Orkut is a social networking website that is free to use. Unfortunately, free means that many people would wish to use the website. Many online social networking sites, that are free to use, have literally become ridiculous. A large number of internet users get joy out of creating fake accounts and causing online controversy. Google decided to make Orkut a special membership online website to prevent instances like that from happening.
Orkut, like many other online social networking websites, has a number of different purposes. Of course, the main purpose of Orkut is to allow you to connect with your friends, especially the ones that have extended an invitation to you, but you can do much more than that. Once a member of Orkut, you can easily famialrize yourself with other website members who share the same interests as you do. This will not only help you make new friends, but it may also result in the finding of your next romantic partner. That is what is nice about Orkut, once you are a member, just about anything is possible.
If you are interested in learning more about Orkut, before trying to obtain an invite, you will want to visit their online website. You can do this by going to www.orkut.com.
Happy friending!
Andy Huang