Real Time Bidding : How It Works & Why Should You Care

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Real Time Bidding
How Real Time Bidding works

In case, you’re not acquainted with Real Time Bidding, start by watching this brilliant tutorial on how Real Time Bidding fits into the eco-system of online display advertising.

Or simply settle for the excerpt: Real Time Bidding is the ‘stock market’ of selling and buying display ad space in online media – while obtaining control of all your inventory all the way down to one impression at a time and in real time. In other words: it’s a game changer of display advertising.
Why Real Time Bidding jumped to become need-to-have for publishers

Unlike other über-hyped technologies, Real Time Bidding does have a number of aces up its sleeves.

First , the demand for corrections of campaigns in real time goes without saying. Advertisers wants the most bang for their buck and agencies need to come up with results to support it. Real Time Bidding gives you the opportunity to adjust online campaigns on the fly.

Another great RTB benefit is inventory transparency. With Real Time Bidding you get full path transparency of each of your display ads – all the way down to where it was displayed, for how long and to whom. A feature that was unimaginable before with ad networks where your ads could end up on porn and problematic sites without your knowing.

RTB also gives you all of the following:

  • Retargeting. Real-time, impression-level bidding makes remarketing/retargeting more powerful with ways to precisely identify and target consumer behavior.
  • Cost efficiency. Spend your budget on well-performing campaigns. Instead of going with poorly-targeted impressions or impressions delivered to fulfill a bulk inventory purchase, you get to correct your mistakes on the fly.
  • Yield optimization. With the ability to evaluate and place cost parameters on each impression opportunity, pay-for-performance takes on a new, positive meaning for your campaign.
  • Insight. Simply learn what works and what doesn’t work at impression level. These insights are valuable.
  • Ad optimization. Testing ads on web visitors becomes much more efficient and effective. Many predict that new ways of ad customization and 1-to-1 messages will emerge due to real time communication.

Performance. All in all, these benefits should lift your display campaigns compared to previous approaches. Better yet, the difference should be consistent and sustainable.

See? You better be including RTB in your digital media mix…

Learning From 2 Millionaires

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In two minutes you are gonna hear from two 7 figure per year marketers, and they are going to take you behind the scenes of their incredibly lucrative businesses, but first…

Click Here To See

You need to hear this…

If you want to learn how to be the best triathlete you don’t hire a couch potato to train you. You hire a former champion.

If you want to play piano in Berlin, you don’t learn from the desperate housewife down the street. You find the greatest piano player in the world and you pay him to teach you.

Excellence breads excellence.

If you want to make $1,000,000 a year (and I know, deep down that you do) you don’t get there by listening to the guy barely breaking $4,000 a month.

It just doesn’t work that way.

Millionaires think differently. They run their businesses differently.

They simply operate on a completely different level.

But it can be learned.

One of the two millionaires you are gonna hear from in a second started in business only making $30 per day. Now, he has $100,000 days – yes per day.

Process + Scaling + Systems = Results

What’s the difference between him and you?

He learned from a millionaire how to become a millionaire.

I want to share with you something that I am SO excited about.

Andrew Fox, and Peter Parks (both 7 figure earners) have just put together the most INCREDIBLE, life altering IM program that I have EVER seen.

I want you to CLICK HERE >>>

And just LOOK at their results. See it with your own eyes. Try and imagine waking up in the morning to THAT much money in your bank account.

You can achieve those results. But you can’t do it on your own.

To your success,

Andy

Income Disclaimer: Andrew And Peter both do not imply or guarantee any
earnings whatsoever. They openly admit their students need to follow
the system, work hard and knuckle down. If you are dreaming of one click
riches this isn’t for you – if your looking for a hype free system and
proven blueprint then you may just have found the answer

Facebook Image Dimensions: Timeline, Posts, Ads

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Confused about all the changes facebook is making? Everytime they make a change layout, users are left asking questions such as,

What is the size of the Timeline Cover Photo?
What is the recommended upload size of a link thumbnail?
How do the dimensions differ for an uploaded image depending upon whether it’s on the Timeline, desktop News Feed, sidebar or mobile?

The truth is that it’s impossible to keep up with it all the changes, and knowing the exact sizes when everything is not the same.

Below is a quick infographic from my friend Jon to help guide you through the chaos and making you the expert on image sizes on facebook.

facebook image dimensions All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic]
Courtesy of: JonLoomer.com

Ted Talk: How Great Leaders Inspire Action by Simon Sinek

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Simon Sinek leads a thought-provoking talk about how some of the greatest leaders have inspired those around them, including Martin Luther King, Jr., the Apple founders and the Wright brothers. Sinek believes true inspiration comes from believing in something strongly yourself, and communicating that belief to others — “People don’t buy what you do, they buy why you do it.”

$852,921 and a car explosion..

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Seriously, just watch even the first 2
minutes of this…this guy literally chases
this man and then is so angry, he pulls
out his GUN on him?!

-> click here to watch

It doesn’t end there, he keeps going.
Guns, knives, explosions…

All for what?

Some government agency tells him that
he MUST recover a software?

-> click here to watch

This video has literally blown me away.
I shouldn’t even call it a “video” – you’ll see
why. It’s the first ever Internet Marketing MOVIE!

I’m going back to watch it again, I recommend
you do the same!

-> click here to watch

Talk Soon,