LESSON #5 – Using Autoresponders To Multiply Marketing Power & Save Time!
“MARKETING STRATEGIES THAT EMPOWER SUCCESS”
LESSON #5 – Using Autoresponders To Multiply Marketing Power & Save Time! —————————————————————–
Today`s lesson is going to introduce you to your new best friend — the autoresponder.
One of the best ways to cultivate new business and save hours of time is to use an autoresponder. An autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best — build your business…putter in the garden…chase your kids around the house…catch up on your power-napping.
If you have an autoresponder, today`s lesson will show you how to make it super-effective. If you don`t have an autoresponder, Empowerism is the place to go.
(As so many of our subscribers already know, Empowerism is truly dedicated to providing an ALL-IN-ONE SOLUTION to the challenges of selling on the Internet. I hope you`ll visit our site and let us “show you around” Empowerism and the exciting RSVP — the NEW way to buy leads.)
Using Autoresponders To Multiply Marketing Power & Save Time!
Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).
Remember: 90% of businesses do not follow-up with prospects!
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`S UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
=> TECHIQUE #1 – THE “KILL OVERKILL” TECHNIQUE
You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.
=> TECHNIQUE #2 – THE “MY GIFT TO YOU” TECHNIQUE
Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.
With the soft sell approach, you can contact your prospect once or even twice a week with “valuable information” — which coincidentally mentions your product or service — without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.
Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.
This, too, is a soft sell approach.
Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.
That wraps up today`s lesson. Earlier I promised you a “crash course” in creating the perfect email message. Keep your eye on the horizon for: 8 Steps to Irresistible Copy EVERY Time.”
Bye for now!
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