LESSON #5 – Using Autoresponders To Multiply Marketing Power & Save Time!
“MARKETING STRATEGIES THAT EMPOWER SUCCESS”
LESSON #5 – Using Autoresponders To Multiply Marketing Power & Save Time! —————————————————————–
Today`s lesson is going to introduce you to your new best friend — the autoresponder.
One of the best ways to cultivate new business and save hours of time is to use an autoresponder. An autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best — build your business…putter in the garden…chase your kids around the house…catch up on your power-napping.
If you have an autoresponder, today`s lesson will show you how to make it super-effective. If you don`t have an autoresponder, Empowerism is the place to go.
(As so many of our subscribers already know, Empowerism is truly dedicated to providing an ALL-IN-ONE SOLUTION to the challenges of selling on the Internet. I hope you`ll visit our site and let us “show you around” Empowerism and the exciting RSVP — the NEW way to buy leads.)
Using Autoresponders To Multiply Marketing Power & Save Time!
Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).
Remember: 90% of businesses do not follow-up with prospects!
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`S UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
=> TECHIQUE #1 – THE “KILL OVERKILL” TECHNIQUE
You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.
=> TECHNIQUE #2 – THE “MY GIFT TO YOU” TECHNIQUE
Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.
With the soft sell approach, you can contact your prospect once or even twice a week with “valuable information” — which coincidentally mentions your product or service — without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.
Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.
This, too, is a soft sell approach.
Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.
That wraps up today`s lesson. Earlier I promised you a “crash course” in creating the perfect email message. Keep your eye on the horizon for: 8 Steps to Irresistible Copy EVERY Time.”
Bye for now!
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About Andy Huang
Andy Huang brings years of results-driven technology marketing expertise to the position as Speaker, Coach, Trainer, Analytic & Google Partner. He has the innate ability to combine traditional and cutting edge marketing methods to quickly grow brand awareness and increase market share across 197 verticals and over 300+ clients. One was acquired in 2015 for $37 Billion, another in 2013 for $1.1 Billion both Nasdaq listed. With extensive experience in revenue driven servicing His aggressive implementation of these strategic proactive revenue planning & marketing efforts rapidly impact all of clients business’s bottom line.
Now with business blogging on the internet, Andy Huang will share with you some of his most successful business resource and strategies to help fuel your success online!