So youâ€™ve done everything right. You have your site up, youâ€™re constantly putting fresh optimized content on it, youâ€™re registering with the search engines â€“ but not too often! â€“ and youâ€™re even working on a regular newsletter.
But your site still pops up at #124 in the Google rankings. Seriously, who searches through thirteen pages of links to find your business? And since youâ€™re doing everything right, why are all these other sites ranking higher than you?
It could be the lack of linking to your page. Search engines today are getting smarter. They look at keywords, but they also look at who considers a page important. Get yourself cited in the New York Times online? If thereâ€™s a link to your site, you will see a huge boost in your ranking.
But without committing some sort of massive SEC fraud or saving sixty-eight babies from a fire, how do you get people to link to you?
The easiest way to get linked is to scratch someone elseâ€™s back. Say you sell camping gear. You frequent a website that sells orienteering maps, and another that sells MREs. These people arenâ€™t direct competitors, but their products are complementary to yours. Youâ€™d love to be associated with them.
So you put together a simple email, introducing yourself, citing a link to your website, and telling the webmasters of these other sites why you think linking to one another would be beneficial to both of you. Most of the time, the webmasters of the other sites will be happy to trade links with you. And now you have another link to your site.
Granted, a link from Landâ€™s End is more valuable than a link from Joeâ€™s Maps. But any link is going to help your ranking in the search engines.
You can find great sites to link to you by going to the search engines. The higher the site ranks on Google, the more attention Google will pay to your site when the other site links to you.
And the best way to link to someone elseâ€™s site is not to set up a links page. Instead, write some articles that include a link to their website. Even better, write or buy a group of private label articles that would be of interest to THEIR customers. Perhaps you want to do an article on long-distance hiking, and one of the tips youâ€™re giving is how to carry ample supplies of food with you. MREs are one item youâ€™re citing â€“ and linking to Joeâ€™s MREs gives Joe some traffic from you while also giving your customers an easy way to get the item they need. While youâ€™re at it, offer Joe permission to quote or reprint your articles on his website with an authorâ€™s link back to your website. Now those articles you bought are doing double duty â€“ theyâ€™re providing content for your website AND generating links that establish you and your site as an â€˜authorityâ€™ in your field.
Making Money from Link Exchanges and Affiliate Linking
Consider this: when you send your customers to Joeâ€™s for those MREs, he may have just had a sudden influx of traffic. He may even have had the best sales month ever, just because of your referrals.
Well, getting a commission wasnâ€™t part of the deal, and even though Joe is happy for the business, he may not be happy with you if you ask for one after the linkâ€™s been exchanged!
If, however, you have a record of doing this, you may be able to make money from a type of link exchange called â€œaffiliate linking.â€ Amazon.com pioneered this system with people who wanted to sell books relevant to their content. Instead of just sending people to Amazon to purchase these books, they used a special type of link that Amazon was able to track easily. When people clicked these links and purchased the books, Amazon was able to determine who had sent the customer there, and paid a commission to the website for the business.
Affiliate linking is generally not going to be available from Joe, so just make sure he links back to you. But if you look around, you can find affiliate linking systems that will not only raise your rankings in the search engines through reciprocal links, but also generate revenue for your site by paying you commissions for sales. While many websites simply put up a list of â€˜our friends and affiliatesâ€™ on a separate page, there is a better way to do it â€“ a way thatâ€™s proven to generate more sales â€“ affiliate links within articles.
How does that work, youâ€™re wondering? Suppose youâ€™ve set up an affiliate agreement with Anitaâ€™s Fishing Gear, a site that sells handmade fishing lures. You could just add Anita to your â€˜friendsâ€™ page and hope that people click through to her site. Or you could commission several private label articles on fishing and handmade fishing lures, and at the end of each article, drop in a â€˜soft-sellâ€™ paragraph saying that youâ€™ve found a great source of handmade fishing lures and linking to Anitaâ€™s site. The articles establish you as an expert who is qualified to recommend Anitaâ€™s handmade fishing lures, making people far more likely to click through than a banner ad or a plain link.
The Internet is a goldmine of marketing opportunity, and not every profit venture out there is dependent on you making sales from your site. Keep your eyes and ears open, do your research, and be ready to seize new opportunities when they come available, and youâ€™ll maximize your web presence as well as your income.
About Andy Huang
Andy Huang brings years of results-driven technology marketing expertise to the position as Speaker, Coach, Trainer, Analytic & Google Partner. He has the innate ability to combine traditional and cutting edge marketing methods to quickly grow brand awareness and increase market share across 197 verticals and over 300+ clients. One was acquired in 2015 for $37 Billion, another in 2013 for $1.1 Billion both Nasdaq listed. With extensive experience in revenue driven servicing His aggressive implementation of these strategic proactive revenue planning & marketing efforts rapidly impact all of clients business’s bottom line.
Now with business blogging on the internet, Andy Huang will share with you some of his most successful business resource and strategies to help fuel your success online!