Colleges have tremendous circulation of their bulletins and

newspapers. Their price per run on advertising is very

inexpensive for the number of prospects reached. Believe it or

not, multi-millions of dollars are spent by students each

semester.

 

If you have a new idea or product, run a test ad in one or more

of the publications and see if you get results. Usually a less

expensive 1″ ad will let you know whether your product or

service is going to pull or not. If your test ad proves

successful, then you may want to go to a larger ad or even a

display-type ad and increase your coverage to include more

bulletins and newspapers.

 

Another way to distribute your product is to advertise for a

student on campus to represent you on a commission basis and  be

your dealer. Usually there are several students who would love

to have the opportunity to make some extra money. A good way to

find  the right person is by resume qualifications or actually

calling them on the phone and talking it over with them.

Finding the key person could result in many easy dollars in your

pocket.

 

In the past, some of the biggest sellers on campus have been

radio and stereo equipment, music tapes, car repair manuals,

study aids, self-improvement booklets and tapes, school fads of

various natures, and any kind of special or different steins for

drinking beer. Any new idea or product you may be able to come

up with could be very advantageous to you in the form of

increased sales.

 

Advertising in college bulletins and newspapers gains more

results during the first three days of the week. When ordering

advertising, it is best to specify that your ad appear in the

Monday-Wednesday editions. Thursday is okay, but Friday is

definitely out; minds seem to drift toward plans for the

weekend, leaving little interest for purchasing.

 

Write to the enclosed list of publications. Ask for their rates

and circulation. All  of them will respond to your needs and

many of them will call you and discuss whatever plans you have

for advertising. They will work with you to try to see that you

get the most response from any type ad you may run.

 

We sincerely hope this report helps you in gaining sales and  is

an  instrument in the growth of your company. You cannot beat

the circulation of prospects  reached  for  the dollars spent.

Have a good year!

 

                  50 LEADING COLLEGE BUYING POWERS

 

University of Oregon

Daily Emerald

P.O. Box 3159

Eugene, OR 97403

Circ. 10,500 daily

 

University of Arkansas

Arkansas Traveler

Hill Hall 304

Fayetteville, AR 72701

Circ. 8000 bi-weekly

 

University of Mississippi

Daily Mississippian

University, MS 38677

Circ. 10,000 daily

 

University of Washington

The Daily

144 Communications DS-20

Seattle, WA 98195

Circ. 18,000 daily

 

University of Texas at Arlington

P.O. Box 19038

Arlington, TX 76019-0038

Circ. 18,000 daily

 

University of Virginia

The Cavalier Daily

Newcomb Hall

Charlottesville, VA 22901

Circ. 13,000 daily

 

Illinois State University

Vidette

Normal, Il 61761

Circ. 22,000 daily

 

Ball State University

Munci, IN 47306

Circ. 14,000 daily

 

Florida State University

P.O. Box U-7001

Tallahassee, FL 32306

Circ. 46,000 daily

   

Jackson State University

Jackson, MS 39217

Circ. unknown

 

Indiana State University

The Indiana Statesman

Tirey Memorial Union Annex, ISU

Terre Haute, IN 47809

Circ. 14,000 daily

 

West Texas State University

College of Arts and Science

Canyon, TX 79016

Circ. unknown

 

Texas Southern University   

3100 Cleburne Avenue

Houston, TX 77004

Circ. 15,000 weekly

 

Spelman College

Spelman Spotlight

P.O. Box 40

Atlanta, GA 30314

Circ. unknown

   

Wright State University

The Daily Guardian

Dayton, OH. 45435

Circ. 4,000 daily

 

University of South Florida

Oracle

Let 472, Arts and Letters Bldg.

Tampa, FL 33620

Circ. 25,000 daily

 

Ohio State University

The Lantern

281 Journalism Bldg.

242 W. 18th St.

Columbus, OH 43210-1107

Circ. 31,000 daily

 

Montana State University

Exponent

Strand Union Bldg.

Bozeman, MT 59715

Circ. 8,000 bi-weekly

 

Texas Tech. University

P.O. Box 4080

Lubbock, TX 79409

Circ. 17,000 daily

 

University of Florida

The Alligator

P.O. Box 14257

Gainesville, FL 32604

Circ. 43,000 daily

 

Iowa University

111 Communications Center

Iowa City, IA 52242

Circ. 20,000 daily

 

Bowling Green State University

The BG News

106 University Hall

Bowling Green, OH 43403

Circ. 11,000 daily

 

Morgan State University

Spokesman

Cold Spring Ln. & Hillen Rd.

Baltimore, MD 21239

Circ. 4,000 bi-weekly

 

 

 

 

 

East Texas State University

The East Texan

Box D - ET Station

Commerce, TX 75428

Circ. 7,000 bi-weekly

 

San Francisco State University

Dept. of Journalism

1600 Holloway Ave.

San Francisco, CA 94132

Circ. 10,000 weekly

 

Auburn University

The Auburn Plainsman

1st Floor, Foy Union Bldg.

Auburn, AL 36849

Circ. 18,500 weekly

 

Winona State University

Winonian

Winina, MN 55987

Circ. unknown

 

Washington University

Student Life

St. Louis, MO 63130

Circ. 8,300 weekly

 

University of Tulsa

Collegian

600 So. College

Tulsa, OK 74104

Circ. 4000 weekly

 

University of Maryland

Diamondback

College Park, MD 20742

Circ. 21,000 daily

 

University of Kentucky

The Kentucky Kernel

210 Journalism Bldg.

Lexington, KY 40506

circ. 18,000 daily

 

 

Boston College

The Heights

Chestnut Hill, MA 02167

Circ. 9,500 weekly

  

Seton Hall University

The Setonian

S. Orange, NJ 07079

Circ. 10,500 Weekly

 

Pace University

Pace Plaza

New York, NY 10038

Circ. unknown

 

University of New Mexico

Student Publications

P.O. Box 20

Albuquerque, NM 87131

Circ. 30,000 weekly

 

University of Wisconsin

Union Box 88

P.O. Box 413

Milwaukee, WI 53201

Circ. unknown

 

University of Tennessee

5 Communications Bldg.

Knoxville, TN 37996-0314

Circ. 15,000 daily

 

Cal State University, Long Beach

SS/PA-010

1250 Bellflower Blvd.

Long Beach, CA 90840

Circ. 20,000 daily

 

Northwestern University

N.O. News

360 Huntington Ave.

Boston, MA 02115

Circ. 21,000 weekly

 

 

 

University of Wisconsin, Stout

The Stoutonia

Menomonie, WI 54751

Circ. 7,000 weekly

 

Texas Christian University

The Daily Skiff

P.O. Box 32929

Circ. 5,500 monthly

 

University of Wisconsin, La Crosse

Racquet

La Crosse, WI 54601

Circ. 5,000 weekly

 

Washington State University

The Daily Evergreen

P.O. Box 2008 C.S.

Pullman, WA 99164

Circ. 20,000 daily

 

San Jose State University

Spartan Daily

San Jose, CA 95192

Circ. 15,000 daily

 

Portland State University

Vaanguard

P.O. Box 751

Portland, OR 97207

Circ. 17,000 bi-weekly

 

Valdosta State College

The Spectator

VSC Box 194

Valdosta, GA 31698

Circ. unknown

 

Kent State University

Daily Kent Stater

Kent, OH 44242

Circ. unknown

 

 

 

 

Georgia State University

Signal

Box 695 University Plaza

Atlanta, GA 30303

Circ. 10,000 weekly

 

Arizona State University

State Press

15 Matthews Center

Tempe, AZ 85287

Circ. 40,000 daily

 

 

 

 

 

 

 

This is that time of year when we all start getting those emails that want to purloin our secret codes and passwords.  You know the ones that have subject lines like: “Your Account Is About To Be Closed,” “There’s A Block On Your Account,” “Could You Help Me Claim My Funds,” or my all-time favorite “Congratulations – You’ve Won The UK Lottery.”

This is the time of year when we are all shopping for gifts for family or customers, and the last thing we need is for our bank or credit cards account to be hindered.  That is exactly what these “cyber grifters” are counting on, and unfortunately some of us are tempted to follow the instructions sent to investigate. 

 First and foremost, DON’T FOLLOW THE INSTRUCTIONS IN THE EMAIL!  If you think there might be a problem, access the account in question as you normally do on your PC and not with the link supplied in the phony email.

 I’ve had some very authentic looking email supposedly from banks, that even went so far as to copy the colors of the bank logo and stationery style.  But, don’t fall for the scam.  In fact, don’t even open the email, because many are just set to loose a virus program on your computer by being opened.  Simply forward the suspicious email to the “spoof email” address supplied by your bank, or credit card company.

Nearly 10 million Americans fell prey to identity theft last year, costing businesses and individuals billions of dollars.  Here are some other tips to help you:

1. Understand debit card dangers:  Greater liability than credit cards.  When it comes to fraud, debit cards carry much greater personal liability than credit cards, depending on how quickly you report the loss of the card.  If you fail to report unauthorized use within 60 days of receiving your bank statements, you could lose all the money in the account and be held responsible for the amount of money that has been tapped from your line of credit.
2. Rethink check writing:  That little slip of paper has way too much information. Some experts advise against check writing because it gives away your address, bank account number, signature and license number to complete strangers.  On top of that, there’s no federal legislation to limit your liability for forged checks (each state has its own set of rules).  Experts advise that you look into automating your bill paying.
3. Secure your mail:  Your mailbox is a goldmine of information.  Between bank statement, bills, and all those pre-approved credit card offers, your mailbox is loaded with personal data which identity thieves can use to easily apply for a credit card in your name.  Unless you diligently check your credit report, you may never even know about it.  One way to avoid this is to have your mailbox under lock and key, but most of us in Santa Clarita have our mailboxes at the curb in front of our house and the postman frowns on carrying dozens and dozens of keys around.  The other solution is to have a rented mailbox, or to foil “dumpster-diving” thieves by buying a shredder and destroy documents before discarding.
4. Go virtual:  For shopping online, there are “virtual” card numbers.  These are randomly generated credit card numbers that are disposable and that on-line shoppers use once and throw away.  It’s linked directly to your real credit card account so purchases show up on your monthly bill.  The service is easy to use – and it’s FREE!  All you need to do is register with companies offering the virtual card, and they are MBNA, Discover, and Citigroup.
5. Create an emergency identity kit:  Would you know how to contact your credit card company in an emergency?  Create an emergency kit that contains: your account number, expiration date, issuing company name, and emergency contact number for each card you own.  While you’re at it, make copies of your driver’s license, social security card, birth certificate and passport and store them in a locked box or file cabinet, or a safe deposit box.  I like the safe deposit box best, because this gives you protection in the event of a catastrophe such as fire, earthquake, etc. 

This may all seem like a lot of unnecessary work, but if you’re ever the victim of identity theft – even just once – you’ll realize that it’s well worth the effort.

Many of us forget that were it not for what we carry in our wallets or in our purses, we’re all John and Jane Doe’s if we can’t speak due to injury or are unaccompanied by someone who knows us.  How much less stressful is it to know that in a bank box, no matter where you are, there are items that can verify your identity.  Better to be safe, than sorry!

To your continual success!

Andy Huang