Business.com has closed another chapter in its long journey from a $7.5 million million domain name bought on a hope and a prayer, selling to RH Donnelley for $350 million.
RH Donnelley beat out Dow Jones and the New York Times during the bidding. The site had been on the block since late June and drew a lot of attention for outlandish valuations that turned out to be closer to the truth.
The buyer, RH Donnelley, is a directory and online local commercial search company. They are responsible for several white and yellow pages directories across the country.
Business.com has turned into a business search directory, so the synergy between the two directory sites seems straightforward. The site also received a huge bump in traffic starting back in February according to ComScore.
Photo by Business.com.
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