Today’ Breaking blog news

Originally posted on the Google Analytics blog Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your product and brand even if no click occurs. Traditionally, mea […]

Ads that provide detail and precision can help people make more informed decisions.  Sitelinks help people find information deeper in your site so they can get to where they want to go faster.   In February 2012, we improved sitelinks by using text from other ads in your account or My Client Center to create sitelinks with additional detail.  Today, we’re go […]

Originally posted on the official Google blog Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day.  Our small team huddled together in a cramped conference room, and right away we saw that publishers were as excited […]

This week, we published some of the reasons advertisers have already upgraded more than 3 million legacy campaigns to enhanced campaigns. If you have already upgraded all of your campaigns, then you are all set!  If you still have some legacy campaigns in your account, this post will cover what will happen to campaigns that are auto upgraded starting on July […]

In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough rate (CTR) in AdWords, but what if you could see that 70% of those users l […]

Consumers are doing more and more local searches. When out on their lunch break, for example, a searcher might use their phone or tablet to find a dry cleaner, or a sushi restaurant. They might search on their PC while at work for a restaurant for dinner...(read more) […]

In continuing our coverage of SMX Advanced ( view the day 1 recap ), Dave Rigotti was on-the-ground for day 2 at the Bell Harbor International Conference Center on the Seattle waterfront. From a keynote that addressed the evolution and future of Bing...(read more) […]

Identifying what affected your ad’s performance is about to get simple, visual, and – we hope – fun. We’re excited to announce the pilot of the Change History Graph, a progressive approach to campaign analysis that visually connects...(read more) […]

Despite my best attempts to make it out for SMX Advanced this year, the Microsoft training gods were working against me in rescheduling a class that I had signed up for to conflict with the conference. Luckily, my team mate, Dave Rigotti (of The Power...(read more) […]

Remember when we announced the Keyword Distribution Graph pilot? Well, we listened to your feature feedback and after a few additional tweaks, I am pleased to announce it’s now available to all Bing Ads users! So what is it, and how can you use...(read more) […]