Increase your profitability in two minutes…
In less than the two minutes it takes
you to read this email I’ll give you
a new, more profitable perspective
Business is about profitability.
Big Business is about Big Profits.
Every once in a while an ad comes along
that makes a business’ profitability double,
triple, quadruple or MORE!
Can we all agree to call this kind of profit-pulling
Who else remembers the “Where’s the beef?”
from Wendy’s? They were the first to offer
“bigger” burgers and their profitability
Here’s a famous campaign…
We can all remember a “Got Milk?” ad.
SOME ADS ARE MAGICALLY DELICIOUS!
Magical ads aren’t just seen and talked about,
they seep into our pores and are adored.
However, just because an ad is memorable
doesn’t mean it is profitable. PROFITABLE.
You make ads to be PROFITABLE. If your
ads aren’t profitable, they can’t really be
You’ve seen the TV commercials about the
easy to use home gym equipment called
BowFlex. You know why you see so many
BowFlex ads? ==> Because they’re PROFITABLE! <==
BowFlex style ads are called “Direct Response”
advertising because they ask the viewer
to take action right now. They often work.
Direct Response = Cash Right Now
which is great, when it works. You know that
only 1 in 14 infomercials are profitable?
Why are so many ads NOT PROFITABLE?
==> Because Getting a New Customer is the
Most Expensive thing to do in business.
Fortunately, there is a simple solution….
Introducing Profitable Magic.
To your profits,