PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS “CLICK”
PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits (“Lose weight”)
· Direct instructions (“Click here”)
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
Till tomorrow, we will cover more strategy to ensure your online success!
Andy Huang
What’s a safe investment today?
Things are fast and furious out there. Too-low interest rates and loose lending policies fueled the factories of finance with boundless energy. The banks produced billion-dollar derivative instruments and sold them to hedge funds. Hedge funds produced more and sold them to banks. Generally, no capital was required to back these promises.
Now the roosters have come home to roose.
Does this scare you?
If you get frightened off now and give up on real estate, you are making a bigger mistake than buying at the top of the market. Remember the old adage, “Buy on bad news- sell on good news”.
We are setting ourselves up for the best opportunity you will see in your lifetime. I make a prediction that you can make enough money in the next 5 years to retire. You have to stay on top of things and make sure you get up to date info.
Even though houses are still scary unless you can get them really cheap, multi-family projects are looking better and better. There have been very few of these units built lately -especially at the lower end so the demand will always outstrip the supply.
You have been asking forever for an expert on muti- family properties. I found one!!
Dave Lindahl is the expert who teaches about small income properties for Ron Legrand, Robin Thompson and others. If they respect his knowledge and experience in this area, that’s good enough for me. This is an area with not as much competition as single family homes or large apt buildings.
Buying small income properties is a great way to get started in real estate. Its easier to have a positive cash flow. It’s also a great way to lower your living costs if you live in one unit and rent out the others.
Since it is so hard to qualify, many more people have to rent. In the last number of years, it has been hard to find quality renters. Now you can be choosy about to whom you rent .
Do you have to have big bucks for multi-family? Not necessarily. On Feb 16th, we have invited Dave Lindahl to show us the ins and outs of getting into apartments without a lot of money. You never have to have the money. All you need is access to it. Just find the deal and MANY people will fight to be your partner or the assignee.
I don’t know anyone more qualified than Dave to teach us. Make sure you don’t miss out on this all day information packed workshop.
Click here for more info.
Learning the Basics of RSS
What is RSS?
You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.
An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.
What are the benefits of RSS?
RSS gives benefits to both readers (users) and web publishers.
1. It gives you the latest updates.
Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updates site learn about the latest as soon as it comes out.
2. It saves on surfing time.
Since an RSS feed provides a summary of the related article, it saves the user’s time by helping s/he decide on which items to prioritize when reading or browsing the net.
3. It gives the power of subscription to the user.
Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently.
4. It lessens the clutter in your inbox.
Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.
5. It is spam free.
Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.
6. Unsubscribing is hassle-free.
Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.
7. It can be used as an advertising or marketing tool.
Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.
What are the drawbacks of RSS?
The disadvantages of RSS use are brought about by its being a new technology and some user-preference concerns.
1. Some users prefer receiving email updates over an RSS feed.
2. Graphics and photos do not appear in all RSS feeds.
For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators
3. The identity of the source website can be confusing.
Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.
4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.
5. RSS feeds create higher traffic and demands on the server.
Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.
6. Since it is a new technology, many sites still do not support RSS.
How do I start using RSS?
There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on latest RSS feeds from the worldwide web.
An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.
1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly
2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.
3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.
After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.
RSS and Internet Marketing
The original idea of RSS came from Netscape, where their intention is to provide a means for users to customize their personal homepage to contain links to websites that interest them, similar to bookmarking websites.
The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available in the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.
Those who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN) for medium to big-scale companies. Small-time industries can also look into networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.
Clearly, RSS is an innovation in information management in the worldwide web as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.
Till tomorrow, to your continual success!
Andy Huang
THE ADVANTAGES OF “RSS WEBSITES”
RSS – or what is now known as “Really Simple Syndication” – is a file format that is incorporated by Internet users in their websites to allow for ‘web syndication’, making their web content available in a format that can be universally understood by other people.
In essence, RSS is a ‘mini database’ that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.
RSS websites – that is, websites that contain RSS ‘feeds’ (articles or postings) – typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with ‘RSS’ or ‘XML’.
With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.
Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:
1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and ‘ready-made’ feeds are also available from other sources).
2. Click the orange graphic – this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).
3. Input the feed URL on your RSS feed creation program.
4. Click on the “Generate Feed” button. This will generate the RSS code for your web content.
5. Enter the RSS code in the appropriate place on your own website.
Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.
RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of ‘feeds’ or RSS files from content providers, and they are generally classified into 3 types:
· Desktop RSS readers – also known as standalone desktop application, they generally ‘run’ in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.
· Web-based aggregators – these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.
· Plug-in aggregators/readers – these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.
Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:
· Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is ‘refreshed’.
· Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.
Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:
· E-mail marketing and publishing
· Search engine marketing and optimization
· Business blogging
· Internet advertising
· Digital public relations
· Branding and e-commerce
In addition, RSS can ‘power’ your website, providing you with the following:
· Valuable, updated, and relevant resources for site visitors and potential clients – RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.
· Search engine optimization for the website.
· Increased traffic for the website – your website can ‘harvest’ and display information from other sites, driving more traffic to your own website.
· A wide selection of ‘channels’ for content distribution, such as PDA’s, cellular phones, voice mails, and email ticklers.
· A reliable way to have your web content delivered to Internet users and potential clients – RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and ‘cleaned’ by ISPs or Spam filters.
These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind – take the advantage of the marketing and publishing power of RSS.
Weekly Financial Alerts
Greetings Volatility Traders, Market Raiders and Money Makers,
The ride just keeps getting wilder every week and this one was a doozy—but even in this wild market—
WE’VE FINISHED A RECORD TWO MONTH WINNING STREAK THAT’S SCORED PROFITS EVERY WEEK SINCE NOVEMBER!
Until this week this is—our amazing winning streak was finally broken as we took a bullish play on Apple going into the big MacWorld event last week. Fortunately after a nice rise on Monday we raised our hard stop so that even after the stock gapped lower on Tuesday we still managed to get out at a very small loss before Apple fell off a cliff later in the day. This play reminds us that no matter how great the potential, moving stops up to protect gains is critical—especially in markets this volatile.
The irony is our other play—a bearish trade on Capital One Financial (COF) would have been very profitable if our entry had been triggered showing that at least our thinking on direction for the stock was right on the money.
But that’s all water under the bridge and with our capital still intact and being all back to cash we are once again ready to stalk the big profits—with two outstanding plays ready go. I’m super excited to tell you about them but before we do let’s take a good look at…
WHERE THIS MARKET IS HEADED
As you can see from the charts the markets plummeted off a cliff last week tracing the biggest drop for the S&P in more than 5-years and the worst start to a new year in market history.
Housing, banks, brokers and chip stocks crashed the furthest with small caps and transports the next hardest hit, while the large cap indexes plunged a mind boggling 15%. Amazing when you consider the whole thing toppled in little more than two weeks.
The bank and brokerage stocks are the biggest anvils continuing to drag the overall S&P numbers straight to the bottom. Fourth quarter earnings in the financial sector are now expected to fall as much as 99% over the same period in 2007. The entire sector is only expected to post earnings of $586 million compared to $55 billion in Q4-2006. It is hard to comprehend the damage to the financial sector with individual firms losing billions each but the charts give us a pretty good picture.
The S&P-500 chart clearly shows the support break at 1405 with a potential target of 1225. The S&P is more bearish than the Dow and Nasdaq and is colored by its 21% weighting of the financial sector. With the rating downgrade of the big bond insurers like Ambac, and the likely downgrade on MBIA, the financials are going to be bearish for a long time–and you know we haven’t seen the lows yet.
Next week the floodgates of confession burst open gushing forth over 450 companies earnings reports. These earnings–or more importantly their guidance going forward–will be the catalyst for market direction.
The challenge is the incessant howling about the impending recession—with the current mind-set CEO’s are likely to be super cautious about guidance. The street expects it and the company a free pass for next quarter. If the CEO guides cautiously lower during earnings this week and then beats estimates in March they’re a hero. It is a win-win scenario. For that reason guidance could be weak pulling the markets even lower.
Next week the big focus will be on the tech stocks led by Apple, Ebay and Microsoft– plus quite a few chip stocks, roughly 10 or so—earning that will help tech investors gauge the ongoing health of the sector.
The Nasdaq chart came to a dead stop at horizontal support at from the March lows–if the Nasdaq breaks support here it could be a long drop to something in the 2000 range. With potential earnings problems from AAPL, EBAY, QCOM and a dozen chip stocks we might see a short term pop at best. The big hope in the tech sector this week is Microsoft and if the Nasdaq breaks down early one stock that doesn’t report until Thursday won’t likely be able to support it. The bottom line is we could see some lower lows for tech stocks.
While the market’s been burning the Fed has been fiddling but even if they do act decisively investors are losing faith another rate cut will suddenly blast us into a new bull market
Fed Funds Futures are showing better than a 136% chance of a 50-point rate cut at the January 29th meeting. The whisper on the street was for a pre-meeting rate cut possibly last week—but so far we haven’t seen a thing—and the market action shows it. Bernanke appears to be putting off the rate cut until the last possible moment. The Fed still believes the U.S. will avoid a recession but that is quickly becoming the minority view.
The inflation numbers for the week saw the Consumer Price Index (CPI) rise another +0.3% to an annualized headline rate of 5.6%–way too high. The core rate increased slightly to 2.4% and right at the upside edge of the Fed’s comfort range. Even so the risk of recession should be outweighing the risk of inflation and Bernanke has good reason to cut rates quickly. We could easily see a market rise going into the Fed meeting on the 29th and maybe even a celebratory pop afterward but any jump should be seen as a shorting opportunity and nothing more.
Volatility is spiking back into the upper 20s on the VIX to levels last seen at the August and November bottoms. The market is running on fear and these things tend to get overdone before they end–but even so the VIX is telling us another spike higher will likely signal at least a temporary bottom.
Option expiration on Friday increased the volatility and there is the potential for a peak VIX spike higher when the market re-opens if the market spikes lower on Tuesday. This could be the selling climax we need to see a new buying opportunity. A lot of put writers will wake up with new stock in their accounts on Tuesday morning from exercised puts and they’ll likely be hitting the sell button at the open to unload unwanted stock creating the potential for an opening spike lower.
The internals are also getting progressively worse and suggest we are building to a selling climax. For example new 52-week lows were rising dramatically every day last week with a daily high of 1373 on Friday along with extreme volume levels. The internals paint an extremely oversold picture and suggest at least a temporary relief bounce soon.
In spite of the likelihood of a spike lower at Tuesday’s open followed by a sharp rebound higher it’s obvious in looking at the fundamentals we haven’t hit bottom yet–and we haven’t seen any true market capitulation. If we do see a bounce higher this week you’ll want to watch to see how long lasts before turning into a new entry point for shorts and puts. That’s the state of the market–the question is…
HOW DO WE MAKE MONEY ON IT?
We’ve got two plays lined up this week—the first bullish and the second bearish. The great thing about these two is they are likely to go their own way in spite of what the rest of the market is doing—our bullish play has already shown remarkable relative strength and likewise relative weakness on our bearish position.
Our first play is bullish and it’s on a medical services provider that is relatively recession proof—and the stock shows it. This one was busy climbing higher Friday right while the rest of the market was plumbing the depths—now that’s some strength! Earnings are up, sales are up and the stock is up—sounds like winning combination for new calls—especially if we get that bounce…
Our next play is bearish and there isn’t a whole lot that can help this one—the stock doesn’t jump one way or the other—it just continuous rolls lower like a freight train rumbling down out of the mountains—and by the looks of things nothing is going to stop it. We’re going to jump aboard with some well placed puts first thing Tuesday for what looks to be a sure-fire winning ride—Allllll Aboard!
Entertainment RSS Delivered Straight Into Your Homes
RSS which stands for really simple syndication is a format that is associated with the XML family of file formatting. It functions by continuously running through the websites to scan for updates. It then sends these updates to all of the people who are subscribed to these websites using a feed. This is used most often in web syndication.
To be able to use an RSS feed, you need to have an aggregator, also known as a feed reader. These aggregators are available widely online, so it won’t be that hard to scour the net to find the one that you’re looking for. There are a variety of aggregators to choose from. Best of all is that you can download them for free.
RSS feeds are often used in blogs, news, and entertainment websites. Anything that relays information to subscribers, and is often updated. These updates are then sent to all of the subscribers of these sites that carry RRS feeds. The updates are summarized, so you’d have an idea what stories they are referring to. If you are interested in the information it’s relaying, you can then click on the text to get the longer version of the text.
The great thing about RSS feeds, is that you can also read them through your cell phones, and they come in PDAs.
Most entertainment websites carry RSS feeds such as BBC, Reuters, Boston Globe, CNN, etc. Music reviews, game news, interviews, movie stories, are also put into RSS feeds. This makes it a lot easier for fans to follow stories about their favorite movie stars, sports heroes, latest gaming news, etc. It is offered to you unadulterated, and free from annoying spam that clutters your emails.
A lot of businesses also use RSS feeds to reach their customers. This allows them to directly relay information, uncorrupted, and instantaneously. As soon as you download an RSS feed, you receive the information right away.
Entertainment RSS is an all in one stop. You don’t have to click from website to website to get the news that you’re after. Entertainment websites that carry RSS offer you the news that you need, automatically as soon as they’re updated. This saves you the time and the trouble of having to scour the net for the information that you’re looking for.
It is easy to subscribe to entertainment RSS feed, just click the button that indicates the RSS feed. You usually have to copy the URL into your aggregator, but some RSS feeds automatically download into your reader. You can unsubscribe to an RSS feed anytime.
There are some search engines that allow you to search information contained through RSS feeds. There are also feed directories that categorize RSS feeds by order of interest. This makes it easier for people to locate all of the information contained in RSS on any available topics online.
Local news can also be found via RSS. So now instead of tuning into your TV sets to get the latest headlines, updates, and sporting news, you can subscribe to an RSS feed. This way, you get all of your news at once. This allows you to control the way you receive information, and enables you to receive news at your own free time.
The great thing about this is that readers can read the headlines and summary, and then can choose which stories they want to follow. This gives the reader control over the content of the information they are receiving. This way, they are not bombarded by numerous advertisements and countless useless information that they don’t have any use for.
Individuals who have blogs with syndicated content can submit the syndicated versions of their blogs to RSS feed directories. This way, blog enthusiasts can have access to their RSS feeds.
Feedster is one of the most popular search engines. You can use this search engine to find numerous entertainment articles, stories, reviews, using an RSS feed. The great thing about RSS feeds, is that you’re always updated with the latest news and happenings.
RSS feeds is revolutionizing the way information consumers get their content. Instead of being bombarded with a plethora of useless information, the consumers now can select & reject the material that goes into their consciousness.
Till tomorrow, and all your success!
Andy Huang
Five Wal-Mart Supercenters planned for Victor Valley
Victorville, Apple Valley and Hesperia all have stores in the works
By Brooke Edwards,
Five Wal-Mart Supercenters are expected to open in the Victor Valley over the next two years.
Three stores are proposed for Victorville, one for Apple Valley and one for Hesperia. All will be Supercenters, which means they’ll be nearly double the size of a regular Wal-Mart and will sell food, including fresh produce.
In Victorville, the project that is furthest along will be in the Dunia Plaza shopping center on Bear Valley Road, just south of the mall. It will include a Supercenter combined with a Sam’s Club, as well as three additional parcels for future development.
The city anticipates approving the project in either March or April, after Wal-Mart completes their environmental review, said Yvonne Hester, spokeswoman for the City of Victorville. If approved, the center could be open as early as next spring.
The entire project is expected to employ 720 people on a 33-acre retail site. The Wal-Mart portion will be 231,000 square feet and include both an in-store and drive-through pharmacy, a garden center and an auto center.
The second proposed Victorville store would be near the corner of Palmdale Road and Highway 395. The third would be on Ridgecrest, near Spring Valley Lake. Wal-Mart is conducting environmental reviews at the sites, and Hester said both are expected to be approved later this year. This would mean a possible opening of late 2009 or early 2010.
The proposed Apple Valley store would be on the southeast corner of Highway 18 and Dale Evans Parkway, between Thunderbird Road and Civic Center Park. The 260,000-square-foot project is scheduled to be reviewed by the town’s Planning Commission in early 2008, according to the town’s Web site.
The Hesperia store will be on the corner of Main Street and Escondido Avenue. Wal-Mart is finishing their environmental review there, said city spokeswoman Kim Summers. She anticipates the project will be approved and they are expected to break ground this fall.
Each store is expected to generate $750,000 per year in local tax revenues according to John Mendez, spokesman for Wal-Mart in Southern California.
Wal-Mart already has regular discount stores in Apple Valley and in Victorville, as well as a distribution center in Apple Valley. The chain’s interest in expanding came from a combination of population growth and requests from customers for more stores, Mendez said.
With the addition of the Supercenters, Mendez says High Desert residents can expect to see prices drop at other major grocery stores.
“When you bring a Wal-Mart Supercenter into the equation, we introduce competition into that sphere,†Mendez said.
This has come to be known as the “Wal-Mart effect,†thanks to a 2006 book of the same title by Charles Fishman.
While this may mean good news for the average shopper, it may prove devastating for the remaining “mom and pop†stores, who will likely not be able to match prices with the largest corporation in the world.
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Landbanking is a sure way to financial success. If you are interested in finding opportunities in growing market, be sure to contact me at consult(at)andyhuang.com
