(Ad)Word of the Day: Conversion
Here is a tip of the day from Google Adwords Insiders
“We all know the importance of measuring the impact of your ad campaigns. That’s why, today, we’re discussing the term conversion from the AdWords Glossary, which is defined as follows:
When a user completes an action on your site, such as buying something or requesting more information.
In AdWords, a conversion occurs when a user clicks on your ad, then proceeds to complete an action on your web site that you deem valuable, like a purchase, registration, or sign-up. You can track actions like this on your web site by using one (or both) of the tools we offer:
1. Conversion tracking: A tool for measuring conversion metrics for your campaigns.
2. Google Analytics: A more robust tool that tracks not just conversions, but also gives insight into how your web site visitors found your site, how they navigated through it and how you can improve their user experience — all things that ultimately help you improve the ROI of your web site.
Both conversion tracking and Google Analytics are free tools and are great ways of ensuring advertising accountability and making smarter online advertising decisions.
Learn more about setting up conversion tracking for your AdWords ads, and signing up for Google Analytics.”
About Andy Huang
Andy Huang brings years of results-driven technology marketing expertise to the position as Speaker, Coach, Trainer, Analytic & Google Partner. He has the innate ability to combine traditional and cutting edge marketing methods to quickly grow brand awareness and increase market share across 197 verticals and over 300+ clients. One was acquired in 2015 for $37 Billion, another in 2013 for $1.1 Billion both Nasdaq listed. With extensive experience in revenue driven servicing His aggressive implementation of these strategic proactive revenue planning & marketing efforts rapidly impact all of clients business’s bottom line.
Now with business blogging on the internet, Andy Huang will share with you some of his most successful business resource and strategies to help fuel your success online!