How You Can Build a $120,000 Business in a $3.3 Billion Market

With the theme of Valentine's Day on our mind, we're sharing tips on how to spice up your AdWords text ads, courtesy of the AdWords Help Center.Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines below to create an ad that's accurate, to-the-point, and engaging.Highlight what makes your business, […]

Starting today, we will begin rolling out updates to your Impression Share metrics, which include new ad group-level impression share metrics as well as revised campaign-level impression share metrics.  We've also changed the frequency with which we update this data to once a day. These updates will be in effect in all accounts globally over the next fe […]

Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen Syverud at RKG, an online marketing services firm with B2B and B2C clients ranging from startups to the Fortune […]

More and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas, with 88% of Americans saying they plan on giving a present to their loved ones. This should be great news for businesses, but marketers still have trouble making a […]

We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements - increased rule limit to 100 and the ability to undo changes made by a rule. 1. Increased rule limit to 100 We increased the number of rules you can create from 10 rules per user to 100. This should allow you to easily try out new rule […]

From Tuesday the 21st until Thursday the 24th of February the Microsoft Advertising Community team will – like many others interested in search & social – visit SES London in the Elizabeth II Conference Centre in Westminster, London. If you haven’t signed up yet - but you would like to attend – you can use our exclusive discount code which will give you […]

The 2012 tax season is upon us, and the number of people filing online tax returns is expected to grow. Paper filing, in contrast, is projected to decline as a percentage of total filings each year through 2018. (1) Advertisers offering tax services, preparation, and software may benefit from these trends by optimizing their campaigns to capture people searc […]

For quite some time now, John Battelle, author and general search guru, has been looking to understand how the 'great unwashed' signal their motivations and wants by using search engines and social media channels. In his original blog post he articulated how this huge corpus of data can be of huge value to search marketers. But how many of us activ […]

As a marketer at Microsoft, I can rattle off 10 different reasons why you should add Bing and Yahoo! Search to your online marketing mix, but I know that at the end of the day what really matters is the impact it has on your business. That’s why...(read more) […]

If the last two decades were defined by the explosion of personal computing, the current decade will be defined by a great untethering. Now, you are free to work from anywhere, print from virtually anywhere and expand your productivity through the broadband wireless revolution and the devices that have grown out of it. Mobile devices Devices like smartphones […]