LESSON #1 – Essential Rules for Effective Email Marketing
“MARKETING STRATEGIES EMPOWERMENT”
LESSON #1 – Essential Rules for Effective Email Marketing
Yesterday, I promised you the first in a series of revolutionary lessons in email marketing. This is it, and I hope you`re looking forward to uncovering the secrets that it holds. In today`s “Marketing Strategies that EMPOWER Success” lesson, you`re going to learn the BASICS OF EMAIL MARKETING.
Now I know what you`re thinking: Basics don`t sound very exciting or “empowering.” But the basics are the foundation upon which everything else is built. Miss these and you may end up spinning your wheels for the next 12 months.
(Wouldn`t you rather be spinning stories about how you made your first million?)
So find a comfortable spot, put up your feet and let`s get ready to rumble!
Essential Rules For Effective Email Marketing
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If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!
A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.)
Train yourself to always — and I mean ALWAYS — stick to the rules below when crafting your email message.
=> RULE #1 – ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a “hard return” by hitting “Enter” at the end of the line.
(Good question! It shows you`re thinking.) There are two reasons that “less is more”:
– The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.
– The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all “chopped up.”
This makes it unattractive…and worse — unappealing.
=> RULE # 2 – BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson…and no one likes a “screaming” email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) – you`re going to be turned off.
“Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as “shady” or uneducated, and have an appearance that damages the credibility of an offer.”
=> RULE #3 – WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would…and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with errors, they think to themselves, “Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails.”
When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image…it destroys it. (Ouch!)
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“Marketing Strategies that EMPOWER Success” course
I`m excited to introduce you to an extraordinary learning concept on my blog called “Marketing Strategies that EMPOWER Success” course.
The information you`ll be receiving is sensible and
practical; easy to understand, AND easy to implement. The
impact this course will have on your business — and your
financial well-being — will be monumental.
WHAT`S IT ALL ABOUT?
Each lesson in “Marketing Strategies that EMPOWER Success”
is full of cutting-edge education information that`s
straight “from the trenches” of today`s business world.
When you open your email inbox, you can count on tips,
tricks, and “hidden” treasures to support you in your online
sales efforts.
The first information-packed lesson will be posted tomorrow
and it`s overflowing with practical, useful information that
you can use easily.
I`ll bet you`re usually buried by a mountain of spam and
advertisements each day, so your “Marketing Strategies that
EMPOWER Success” lessons should be a refreshing change.
And if you want to opt-out of our “study group” at any time,
you can simply use the removal link provided at the end of
each email.
HERE`S AN OVERVIEW OF WHAT YOU`LL RECEIVE
=> Lesson #1 – BASIC RULES FOR EFFECTIVE EMAIL
MARKETING (Before you can get in the game, you`ve got to
know these simple rules.)
=> Lesson #2 – EMAIL AESTHETICS
(Making your message visually appealing is half the battle.
I`ll show you how.)
=> Lesson #3 – 7 WAYS TO COLLECT EMAIL ADDRESSES
(Your online success story starts with collecting the email
addresses that will build your mailing list. Use these
unbeatable techniques to create your own “A-List.”)
=> Lesson #4 – USING AUTORESPONDERS TO MULTIPLY YOUR
MARKETING POWER EXPONENTIALLY and SAVE TIME & MONEY
(This is the must-have information you`re after. You`ll see
why when it saves you money and swamps you with orders!)
=> Lesson #5 – HARNESSING THE POWER OF EMAIL MARKETING
(Get to know — and master — the strategies and techniques
marketing pros use daily to get results! Insider secrets
revealed!)
=> Lesson #6 – 8 STEPS TO IRRESISTIBLE COPY EVERY TIME
(Learn how to write email messages that compel people to
send you money! Try these 8 keys!)
=> Lesson #7 – TRIGGER WORDS THAT SABOTAGE YOUR EFFORTS
(Discover the trigger words and characters that must be
avoided so that your message doesn`t fall into a spam trap
or filter.)
=> Lesson #8 – EMAIL LISTS – WHAT`S UNSAFE
(Don`t waste your marketing dollars on lists with leads that
go nowhere. Learn how to protect your budget.)
=> Lesson #9 – EMAIL LISTS – WHAT`S SAFE
(Signposts to lead lists that will work.)
In addition to the 9 exceptional lessons outlined above,
you`ll get some extras, too, — a study break, lists of
words to use, a “graduation present” down the line, and even
the opportunity for “post-graduate” studies!
ALL MEAT, NO FAT
“Marketing Strategies that EMPOWER Success” contains proven
techniques that you can apply immediately to any business.
And although the course is written in a friendly,
easy-to-read style, it`s all solid substance. No fluff
here. Just the good stuff – the REALLY good stuff.
You have nothing to lose — nothing to pay — but everything
(and then some) to gain. Who knows – “Marketing Strategies
that EMPOWER Success” may provide just the information
you`ve been searching for. Use it to put a “tiger” in your
sales tank and thousands of dollars into your pocket!
Don`t miss it! You can also subscribe this my course via email by going to
http://www.website4wealth.com I also have some surprise bonus for those who signed up via email.
Best regards,
Andy Huang
——————————————–
Andy Huang is a Proud member of the
International Association of Home Business Entreprenurs
http://www.website4wealth.com/IAHBE
