The Truth About Direct Email & Email Lists Part I – What`s Unsafe
“MARKETING STRATEGIES THAT EMPOWER SUCCESS”
—————————————————————–
lesson, we`re getting “back to basics” — the basics of direct email marketing AND email lists. This is a lesson you`ll really be able to put into practice!
What you`re about to learn will save you time, money, and frustration. So read carefully. The time you spend today will pay off for years to come and it will put you ahead of most marketers out there.
 The Truth About Direct Email & Email Lists – What`s Unsafe
=> Unsafe Email Marketing
Unsafe email marketing is a method many people foolishly try, thinking it will yield big money fast. When you send an UNSOLICITED EMAIL to someone — when you invite yourself into someone`s emailbox without invitation or permission — that`s called SPAM.
If the people receiving your messages have no interest in your offer, or they simply don`t know you and don`t want to know you, chances are they`re tossing your message into the trash bin and you`re tossing your marketing dollars down the toilet. Sending spam — and that`s exactly how your unsolicited message will be reviewed, regardless of the value of your offer — gives your business a black eye and damages your reputation…and the “kicker” is: it doesn`t` improve business!
=> EMAIL ON STEROIDS – BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will manifest the same results as spam.
You may have seen ads that say, “1000000 email addresses for only $29.95.” Don`t fall for that. You`re only going to get spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists you see being advertised online are nothing but a list of email addresses that have been harvested from websites all over the Internet. These addresses and are then sold again and again as “targeted” bulk email.
WARNING: The only “target” here is your money! You MUST stay away from these bulk lists. They`re a waste. Remember that a list that`s advertised as “Targeted” is probably not accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool, would you send 10000 direct mail pieces to names randomly snatched from the phonebook?
Or …
Would it be wiser to send your offer a mailing list of people who have recently purchased gardening tools and products through mail order?
=> BULLSEYE NOT BULL
No legitimate businessperson would ever send thousands of emails to random people culled from the Internet. Bulk mailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You want to do more than hit your target, you want to hit a bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a RESPECTABLE rental list, if the people on the list have never heard of you before (called a COLD LIST), statistically, you`re likely to get a .005% response or less.
Does this mean that email campaigns are doomed before they start? No at all. As long as you use emails that are safe, you won`t be sorry.
So keep your eyes peeled for your next lesson — the SAFE way to Email
Sincerely,
Andy Huang
http://www.getresponse.com/t/1311576/
P.S. Picture your business growing faster than ever – possibly DOUBLING OR TRIPLING your income in record time.
Piece of cake! Now imagine the icing on the cake: having more time to do the things you enjoy. Think about spending more time with your family and enjoying the finer things in life.
It`s difficult to do it alone. But with EMPOWERISM you`ll learn the PREMIER MARKETING STRATEGIES that the pros are using. Plus, you can take advantage of Empowerism`s RSVP and get D0UBLE your money on EACH leads order!
http://www.getresponse.com/t/1311577/
http://www.getresponse.com/t/1311578/
The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!
Triggers That May Cause Email Filters To Delete Your Email
“MARKETING STRATEGIES THAT EMPOWER SUCCESS”
LESSON #7 – Triggers That May Cause Email Filters To Delete Your Email —————————————————————–
What an unfortunate fate for of all that beautiful sales copy! To keep from having your messages go down the drain, you need to know the words, phrases, and characters that will cause your email to be treated like it has The Plague — isolated and left to die alone.
In today`s “Marketing Strategies that EMPOWER Success,”
lesson you`re going to learn certain words and numeric characters that activate spam filters. If your email or subject line contains these “hot button” words, it`s good-bye consumer and hello trash bin.
==========================================
Trigger Words & Characters That May Cause Email Filters To Delete Your Email -or- How To Avoid Shooting Yourself in the Foot on the Internet ==========================================
Foolish, short-sighted marketers have created a “crisis” in email in much the same way unscrupulous telemarketers gave THAT business a bad name. (There`s nothing wrong with telemarketing, per se, just with shady telemarketers and the ones who interrupt dinner!)
By sending millions upon millions of unsolicited messages, “bulk marketers” have turned consumers into enemies and their email boxes into barricaded fortresses with fortified perimeters. Utter the wrong word — one of the “dreaded”
TRIGGER WORDS that email filters know and hate – and you`re wasting your time.
Your message will be deleted instantly and your carefully crafted offer — with all those brilliant headlines and benefits, the terrific bonuses, the zero-risk guarantee, and the irresistible post-script…none of it will ever be read!
What a waste.
THE HALLS OF JUSTICE
The U.s. Congress has even gotten in on the act (pardon the
pun) of trying to cut down on the garbage truckloads of unsolicited email that`s flying through cyberspace. In 2003, the CAN SPAM Act became official, with laws that supercede state spam laws and fairly clearly spell out what is and is not acceptable and required when it comes to sending email. Janet Wilson, owner of Empowerism, has written a user-friendly summary and article about the CAN SPAM act, which is available in the latest issue of Empowerism`s Excellence magazine.
So how can you ensure that your emails make “safe harbor” in a cold, cruel, and unwelcoming cyber-world? Good question.
The best way to help your message reach the eyes that you want to see them is to familiarize yourself with the TRIGGER WORDS AND CHARACTERS that activate filters and get your message a one-way ticket to the trash. Get to know them and then never use them.
Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by looking for specific KEYWORDS, key phrases, and key characters (like the dollar symbol, for example). Filters check the To and From addresses for these keywords. Then they go hunting for those words in the subject line and the body of the message, or in a combination of the two to see what`s being used and over-used.
=> USE WITH CARE
“Over-used” is an important part of the trigger word equation. A single use of the word “fr ee” (as an example), probably won`t “raise an eyebrow” on a common filter. But use the word a dozen times and it`s “Goodbye Charlie.”
=> THE EMPOWERISM “Z” LIST (as opposed to the “A” list)
To serve you better, Empowerism has compiled an up-to-the-minute list of common “trigger” words and combinations that when used – or overused – activate spam filters. Use this information to wrap your messages in a protective “force field” that even the most powerful filters will pass right over.
==========================================
Triggers That May Cause Email Filters To Delete Your Email
AKA: The Empowerism “Z” List
==========================================
- First 8 characters of the From address are digits
- Subject contains “advertisement” or “adv”Â
- Body contains “money back”Â
- Body contains “cards accepted”
- Body contains “spam removal instructions”Â
- Body contains “extra income”Â
- Subject contains “!” AND Subject contains “$”
- Subject contains “!” AND Subject contains “free”Â
- Body contains “,000″ AND Body contains “!!” AND Body contains “$”Â
- Body contains “Dear friend”
- Body contains “for free?”
- Body contains “for free!”
- Body contains “Guarantee” AND Body contains “satisfaction” OR “absolute”
- Body contains “more info” AND Body contains “visit ” AND Body contains “$”
- Body contains “SPECIAL PROMOTION”Â
- Body contains “one-time mail”
- Subject contains “$$”
- Body contains “$$$”
- Body contains “order today”
- Body contains “order now!”
- Body contains “money-back guarantee”
- Body contains “100% satisfied”
- To address contains “friend@”
- To address contains “public@”Â
- To address contains “success@”
- From address contains “sales@”
- From address contains “success.”
- From address contains “success@”Â
- From address contains “mail@”Â
- From address contains “@public”
- From address contains “@savvy”Â
- From address contains “profits@”
- From address contains “hello@”Â
- Body address contains ” mlm”
- Body address contains “@mlm”
- Body address contains “///////////////”
- Body contains “check or money order”
- Body contains “click here” or “click below” (try using “visit here” instead)
=> THINKING CAP TIME
It`s going to take a little more creativity on your part to write emails that won`t be deleted by filters. You`ll need to replace trigger words with equally effective non-trigger words. But don`t worry — that`s why the Thesaurus was born!
Today, you`ve learned how to protect your messages from being deleted by spam filters. Next time, we`re going to talk about how to make sure your messages are hitting the right target audience to ensure a “bullseye” for selling.
Sincerely,
Andy Huang
http://www.getresponse.com/t/1311565/
P.S. It`s a jungle out there, and if you and your money want to survive in the fierce world of Internet marketing, you need a trustworthy guide…one that`s honest, experienced and knows the best path to get to your destination. That guide is Empowerism:
http://www.getresponse.com/t/1311566/
With SUPERB LEADS, an ALL-IN-ONE TURNKEY SYSTEM, and a sure way to D0UBLE your income easily and quickly, Empowerism will help you earn a lion`s share of the wealth. Don`t be a scardy-cat! For roaring success, subscribe to Empowerism now — risk-fr ee! It`s g-r-r-r-r-r-e-a-t. (This concludes the feline portion of our message.) http://www.getresponse.com/t/1311566/
http://www.getresponse.com/t/1311567/
The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!
“Study Break” Secret — SELL LESS TO SELL MORE
The folks at MacDonald`s are right. “You deserve a break today.”
You`ve been doing a bang-up job reading these messages and learning your marketing A-B-C`s, but without a break, your circuits are going to overload and instead of looking forward to my messages…you`ll do exactly the opposite.
You`ll lose interest.
The same is true with potential customers.
So today, we`re going to take a Study Break, sort of. But don`t worry, there`s still a valuable lesson to be learned.
==========================================
“Study Break” Secret — SELL LESS TO SELL MORE ==========================================
Instead of getting tunnel-vision and only seeing the short-term goal of the right-now sale, remember that your email messages are an important way for you to build a RELATIONSHIP with a consumer based on your HONESTY AND SERVICE.
Although you want your prospect to buy, you shouldn`t immediately and constantly bombard the folks on your email list with nothing but sales pitches. You`re looking for a long-term, committed relationship. Be a person first and a salesperson second for the best results.
=> RELATIONSHIP COUNSELING
Your first few email sales letters may prove to be the most effective if they`re written in a warm, helpful, let`s-be-business-friends “voice.”
=> GIVE THE PEOPLE WHAT THEY WANT
In the off-line world, we`ve become accustomed to the fact that we hear literally thousands of messages each day. An online experience, on the other hand is still, for most people, closer to visiting “the library” or perhaps watching public television rather than tuning into the Home Shopping Network.
Most people are on the Internet looking for information – not waiting to be sold. People don`t want to be pitched to every day with a “you`d better buy it now” message.
So don`t be a salesperson. Be Miss Information (okay, Ms. Information definitely sounds better) or Mr. Answerman.
After you become a trusted resource, it`s easy to become a trusted source.
=> TIME IS OF THE ESSENCE
Lasting relationships don`t happen overnight…they`re built over time. Your sales letters should be crafted in a way that slowly, but surely convinces your prospects that you`re someone with whom they`d like to do business. After you`ve laid a foundation — made them happy with what you`ve given them as a gift, demonstrated your knowledge, etc. — you`ll have plenty of time to build a case for buying from you.
=> THE E-LIST
Once your prospects have gotten to know you through your entire series of pre-written (but valuable) communications…after you`ve built trust in the relationship and gradually exposed consumers to the benefits of your product or service…you can “graduate” them into your “real time” ezine list.
Obviously, you can`t include a time-dependent message in your pre-written letter series. People are opting in to your list 365 days a year and you can`t risk that they`ll receive a “Season`s Greetings” message in the middle of June.
BUT, when you`ve exhausted the appeal of your letter series, the people on your email list can become your ezine list.
Then you can send a Valentine`s message in February, a “Happy Birthday, America” message in July, etc.
=> TO KNOW YOU IS TO LOVE YOU
You can influence people when they know you, like you, and trust you. Ongoing timely communications means you can continue to build rapport with the people on your list, and you can be sure that if they TRUST you, they`ll be open to BUYING from you.
Okay, I`ll admit that this message wasn`t purely a study break. It may be the most valuable lesson you`ve learned yet!
Sincerely,
Andy Huang
http://www.getresponse.com/t/1311532/
P.S. Empowerism RSVP — our Revenue Sharing Value Plan — is a revolutionary approach to wealth-building, the Web`s premiere all-in-one solution for success on the Internet.
You`ll easily add thousands of dollars to your monthly income with RSVP where everyone who buys AFTER you lands UNDER you in the matrix. See how EVERYONE is getting back DOUBLE their money!
http://www.getresponse.com/t/1311533/
http://www.getresponse.com/t/1311534/
The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!
LESSON #5 – Using Autoresponders To Multiply Marketing Power & Save Time!
“MARKETING STRATEGIES THAT EMPOWER SUCCESS”
Using Autoresponders To Multiply Marketing Power & Save Time!
============================================
Remember: 90% of businesses do not follow-up with prospects!
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`S UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
=> TECHIQUE #1 – THE “KILL OVERKILL” TECHNIQUE
You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.
Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.
Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.
That wraps up today`s lesson. Earlier I promised you a “crash course” in creating the perfect email message. Keep your eye on the horizon for: 8 Steps to Irresistible Copy EVERY Time.”
Bye for now!
Sincerely,
Andy Huang
http://www.getresponse.com/t/1311543/
P.S. Don`t stumble around in the dark trying to make your fortune on the Internet. Let Empowerism RSVP – The NEW Way to Buy Leads – light the way with its mega-watt system.
Visit NOW and D0UBLE your MONEY on every order:
http://www.getresponse.com/t/1311544/
P.P.S. After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at:
http://www.getresponse.com/t/1311545/
The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!
7 Wise Ways to Collect Email Addresses and Build Your Mailing List
“MARKETING STRATEGIES THAT EMPOWER SUCCESS” LESSON #3
7 Wise Ways to Collect Email Addresses and Build Your Mailing List
Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?
If the answer is “yes” — congratulations. The tips offered in the first two lessons of this course are the building blocks for what comes next. They don`t require any cash, just a little time, and believe me, you`ll get back much more than you give or expect.
Okay, enough motivation and inspiration. Let`s get down to business…the business of today`s “Marketing Strategies that EMPOWER Success” lesson. We`re hunting big game — you`re going to learn HOW TO CAPTURE EMAILS.
If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY
So how do you capture email addresses? I`m glad you asked.
The answers follow.
==========================================
7 Wise Ways to Collect Email Addresses and Build Your Mailing List ==========================================
=> Wise Way #1 – OFFER A FREEBIE
You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.
-Word to the Wise: Our Empowerism subscribers use complimentary subscriptions to our “Excellence Magazine” and ebook giveaways to grow their lists. Works like a charm.
=> Wise Way #2 – USE POP-UPS
Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.
-Word to the Wise:Â If you need a pop-up, you can pick one up F-R-E-E (there`s that word again) from Empowerism
-Son of Word to the Wise:Â “Instant” is a very powerful pop-up offer.
=> Wise Way #3 – USE POSTCARDS
If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind — a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.
-A Word to the Wise from the U.S. Post Office: Postage is much less expensive for a postcard than a standard-size letter. (Not only are they economical, postcards are more likely to get your message across since the consumer doesn`t have to open an envelope.)
=> Wise Way #4 – SUBSCRIBER BOX ON EVERY PAGE
This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.
-A Word to the Wise: If you don`t know how to create an opt-in form, no worries. Empowerism has a foolproof `build your own` tool made just for you!
=> Wise Way #5 – CONTESTS
Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry “fee” is their email address.
-Word to the Wise: Not all the people who sign up for your contest are good prospects. Many are just contest “junkies” — people who are only looking for freebies and have no intention of buying a product or service.
-Warning to the Wise:Â If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws.
=> Wise Way #6 – DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.
-Word to the Wise:Â Don`t have an autoresponder? Empowerism will give you one, provide you with signposts to others, and make sure you know exactly what to look for to find the “pick of the litter.”
-Word from our “Sponsor”: Autoresponders you can use are just one sample of the incredible resources you can depend on when you`re a member of the Empowerism family. Our tools, information, and especially the Empowerism RSVP — Revenue Sharing Value Program — are all designed to generate BIG bucks with LITTLE effort.
=> Wise Way #7 – JUST ASK
If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be
shy:Â ask for an email address or business card (which usually includes their email address).
Okay, you know what you want…you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS!
In the meantime, I`ll be putting the final touches on your next lesson:
Sincerely,
Andy Huang
http://www.getresponse.com/t/1311510/
P.S. It`s time to get YOUR SLICE of the online success pie.
Sign up today and let EMPOWERISM RSVP – The NEW Way to Buy Leads help you create a Downline that will Skyrocket your Bottom Line through the Stratosphere.
http://www.getresponse.com/t/1311511/
RSVP NOW and get D0UBLE your money on leads packages starting at $25. Subscribe today!
http://www.getresponse.com/t/1311511/
P.P.S. After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at:
http://www.getresponse.com/t/1311512/
LESSON #4 – Harnessing the Power of Email Marketing
MARKETING STRATEGIES THAT EMPOWER SUCCESS”
—————————————————————-
(And then you have to factor in paper and printing costs.)
Strategies that EMPOWER Success” lesson, you`ll be able to say “NO” to the downside of phone calls and direct mail and “YES” to the upside of email.
Harnessing the Power of Email Marketing
================================
achieve. (The difference really is that dramatic.)  So
don`t miss the boat:Â The time is NOW to start building your list of email addresses (prospects).
REVIEW
You can begin to grow your list simply by capturing emails from people who visit your website, as we have already discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address. Don`t have a freebie? Get a good one from the Empowerism treasure
chest!)
Okay, so now you`ve “in the groove”. you`re capturing people`s emails like crazy. But if you`re just sitting there – well, you know the old saying, “Even if you`re on the right track, you`ll get run over if you just sit there.”
So what next?
– Let me take a moment from telling how to build your email list to remind you why. It`s been said that – YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.
(By the way, if you haven`t already “gotten with the program” yet, I wanted to remind you that EMPOWERISM RSVP presents an unparalleled opportunity for you to build a mountain of wealth with a leads-buying program that rewards you quickly and generously).
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable — and far more affordable for you — INFORMATION PRODUCTS, business tools, and expert advice – maybe even a no-cost/obligation email marketing course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so that they can be “dripped” on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that`s no way to make a million!)
If you`re serious about this – and you should be, believe me — you really should consider tapping into the system offered by Empowerism. At Empowerism, you can access an entire AUTOMATED leads/giveaway/database marketing ALL-IN-ONE SYSTEM that makes it easy for your revenues to soar.
I`ve got something really special planned for your next message. It`s not a typical lesson.
Sincerely,
Andy Huang
http://www.getresponse.com/t/1311521/
P.S. The word is out: with EMPOWERISM RSVP (Revenue Sharing Value Plan), the leads you buy today could PAY YOU 1600% COMMISSION WITHIN 12 MONTHS. Unbelievable? No.
Unbeatable? Yes. Why not find out for yourself with our no-risk/super-rewards system?
http://www.getresponse.com/t/1311522/
http://www.getresponse.com/t/1311523/
The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!
LESSON #2 – Email Aesthetics
“MARKETING STRATEGIES THAT EMPOWER SUCCESS”
I hope you`ve had time to “digest” the ideas presented in Lesson #1. Today`s lesson is going to build on the basics.
Here is the second Lesson of the marketing course. (If you change your mind, just go to the end of this email and click the link.)
In today`s “Marketing Strategies that EMPOWER Success”
lesson, you`re going to learn how the APPEARANCE of your email message affects the way your prospects feel about you and what you have to offer.
=================
EMAIL AESTHETICS
=================
It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual — a consumer LOOKS/SEES before he/she READS.
Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst.
Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like
it was created by a crazed six-year-old? If you did, I bet
you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.
=> PUT OUT THE WELCOME MAT
You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below — and they`re just suggestions, not hard and fast rules — will go a long way towards making recipients` eyes say “come on in!” to your message.
=> DO`s and DON`Ts FOR ATTRACTIVE EMAILS
-DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and
Justin)
-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re “speaking” in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)
-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).
-DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New
And please.
-DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of “bells and whistles” when they`ve surfed the Internet. They don`t need more from you.)
=> GET HYPER” WITH EMAIL HYPERLINKS
An “email hyperlink” is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is — unless you try to contact a prospect on AOL who may not be able to receive “clickable” links.
Don`t worry. There`s a “fix” for this: simply type mailto:
in front of your email address (no space in between, and include the : )
For a link to a web page, you need to write your link this
way: <a
href=http://www.getresponse.com/t/1311498/>http://www.getresponse.com/t/1311498/</a>
. (And tell your recipient they can copy and paste this link into their browser if it`s not highlighted.)
=> ALWAYS USE SIGNATURE TAGS
Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is
3-6 lines of text (usually) that is automatically added to every message you send.
If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie…and the results will amaze you.
That`s it for now, but get your “net” ready. Next lesson we`re going to hunt down and CAPTURE EMAILS.
Sincerely,
Andy Huang
http://www.getresponse.com/t/1311499/
P.S. Need more in-depth information than is provided in this course? Empowerism has all the training you could possibly wish for, and more, to get you up and running online in no time flat. Courses that cost hundreds in most places are all yours for a flat monthly fee of just $19.95!
http://www.getresponse.com/t/1311500/
To make the most of your advertising dollars (and get double your money!) check out the EMPOWERISM RSVP:
http://www.getresponse.com/t/1311500/
P.P.S. After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at:
http://www.getresponse.com/t/1311501/
The Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!
