Searchquant made a very vaild point and defined distribution fraud in the PPC industry. Apparently, the argument is that distribution fraud is even worse than click fraud, and we (PPC advertisers) should start calling it the proper term – ‘Distribution Fraud’, instead of ‘Search Arbitrage’. Here is the reason: Paid search ads are bought by

Of course your Search Engine Optimization (SEO) efforts should be targeted towards high search engine ranking for your keywords, but you must beware of the over optimization penalty. This happens when the search engines consider your page has been designed for the unique purpose of ranking well. Most SEO experts teach you how to optimize