PPC Classroom Platinum Workshop Boston
Hello from Harvard Club in Boston Massachusetts,
I just spent the last four days with Anik Singal & Amit Metha doing our PPC Classroom Live Platnium workshop. I had the pleasure of working with PPC Classroom Student since December 2008, and Anik invited me to participate in the workshop with Amit and Mark Roth for a 2 day intensive hands on training with our students.
We kicked off the first session with just about 20 students and open the hot seat to review their campaign, landing page, and offers.
Amit revealed his $1,000,000+ affiliate website as well as the resources to build his business. Students are extremely excited to learn the indepth strategies that exploded Amits business.
Many of the student has requested to learn more on the placement strategies. Anik has asked me to share my secrets on how to get 1,000,000+ of clicks with double digit CTR with single digit conversion cost.
I went into in-depth strategies to teach the students how to target high trafficed website using proven strategies to pay pennies for 50~70% conversion.
I am very excited to have shared 4 days intensive training with the student of PPC Classroom, and look forward to hear their success in the next few weeks.
Until next time, to your continual success.
Andy
The SMART Seminar 2008 In Kuala Lumpur, Malaysia
Hello from Rm 2203 of the Boulevard Hotel at first ever The SMART Seminar in Kuala Lumpur, Malaysia!
The SMART Seminar 2008 in Malaysia is one of two back-to-back weekend events hosted by Stuart Tan and my business partner Simon Leung, and we’re scheduled to continue with The SMART Seminar in Singapore next week.
This past weekend in Malaysia, we kicked off The SMART Seminar with some of the most talented speakers from all around the world that I’m proud to call my friends, partners and mentors…
The SMART Seminar Malaysia Speakers
In front of a packed room full of information-hungry attendees, we were blown away by the valuable information presented by Anik Singal, Ewen Chia, Lee Collins, Robin Collins, Donna Fox, Mike Morgan, Mark Widawer ,Robert Puddy, and myself.
I’ve seen every one of these powerful speakers present before, but never have I witnessed such a tremendous flood of solid content that was delivered and shared among them than at The SMART Seminar.
It was my first event in Singapore, and a great opportunity to share stage with the top internet marketer as well as meet and share strategies that has worked for me to assist the students in the round table session.
The SMART Seminar Malaysia Breakout Sessions
Both the speakers and the attendees agree that these breakout sessions added a ton of addition value to The SMART Seminar experience because not only did it help the speakers build trust and relationship with the attendees, but it also gave the attendees the chance to ask each speaker questions personally in small group settings.
And even though we were truly in the presence of greatness, Stuart Tan and I were also proud to have in attendance some of Malaysia’s well-known Internet Marketers as well, including Patric Chan, Gobala Krishnan and Vince Tan.
As always, no Internet Marketing conference is complete without a speaker VIP dinner, and of course, The SMART Seminar is no exception.
On our final evening in Malaysia, the awesome folks at MindValley sponsored our evening of fun at the Kuala Lumpur Marriott, where we were joined by our good friend, the legendary Mark Joyner, who was also in town for another event.
The SMART Seminar Malaysia VIP Dinner
Overall, the event turn out to be a huge success even with a few last minute replacement speakers for those who couldnt make it to the great event.
I look forward to updating you about The SMART Seminar 2008 in Singapore shortly, but in the meantime, here are several more fun memories of The SMART Seminar 2008 in Kuala Lumpur, Malaysia:
VIP Gathering At The Marriott
Fun Dinner At Local Restaurant/Lounge
Hanging Out With Drinks
PPC Summit West Los Angeles
Just return from an incredible 2 day with the folks over at PPC Summit. For those who are interested to learn about PPC, this event strongly recommand for those wish to start your career and learning in PPC.
The event was extremely well organized as well as the level of professionalism among the Speaker. The founder of PPC summit and its speakers were former employees of Go2, then Overture, then Yahoo.
The 2 day intensive conference covers specific strategies for Google Adwords, Microsoft Adcenter, Yahoo Search marketing, Content Network Advertising, as well as Web Ananlytic to refine the data to built a better optimized funneled sales process for your business.
Mark Evans, one of the leading expert in PPC has given me very insightful ad agency experiance that will help improve our adwordsassistants.com program.
Tim Ash, one of the leading expert in landing page optimization gave me a very comprehensive checklist to review on the varibles we need to test for our clients account.
I am looking forward to follow up with many of the speakers here at the event to improve our management service. It was a great opportunity for me to find the leaders in Yahoo Search marketing resource we can incorporate to the PPC services we offer.
Look forward to attend the event, and look forward to see you guys there as well.
To your success!
Andy
Free Best SEO Course
Hello Everyone,
I have an important annoucement to make, and I will make it short.
Version 2 of the single best SEO course on the planet, ever.
You can get it at 3pm EST today (Wednesday) How much? It’s free!
http://www.ultimatewealthsystems.com/stse
The creators of the course are 2 guys that I personally know and have worked with. They’re brilliant marketers, but more importantly, they’re brilliant SEO’s.
These guys leave out the BS and cut straight to the point with real life examples on how to get ANY website to the top of Google.
I know for a fact they planned on selling this course for around $297+ but about a month before launch, they decided to go a different route to make sure any and everybody would have a fair shot at getting it. Plus, I’m sure there’s some marketing plan behind it, but who cares… All I care about is that it’s free to us.
The course is awesome. The price is awesome. Plus, they’re even throwing in a trial to their new SEO magazine as a side bonus.
I’m clueless as to if this is going to be something that is open forever, or if it’s something that will “sell out” and not be made available again, so what I would suggest is to just go there now and get it because it’s free!
Here’s the link again:
=> http://www.ultimatewealthsystems.com/stse
You will learn my secret in stomping the search engine.So get your free copy now.
Andy
How to Recover from a Ranking Tumble
As the search engines continue to improve, your SEO needs to as well. A ranking tumble for your website can be devastating. You need to recover as soon as possible – it’s not the easiest task in the world, but it’s not as hard as you’d think.
The most important thing to keep in mind is that you cannot panic.
You have to keep working on your SEO projects and you need to remember that listings and rankings come and go spiratically at times but that search engines won’t let you down if your site is useful.
The experts’ advice to websites that have lost their ranking is usually to start over, following current and good SEO information.
Look over your entire site and insure that you haven’t done something that would have caused this sudden change in listings and rankings.
Normally if you haven’t done anything wrong, your links will slowly begin to reappear again especially if you have a nice sized linking network that is listed well.
One step that you can take is to narrow your site’s focus and work hard on one or two keywords. It doesn’t seem like a lot, but it’s sufficient. Make sure each page of your site includes good enough navigation that someone can get anywhere from anywhere else, and make sure you do this with plain ‘a href’ links, not fancy JavaScript.
If you are using frames, now is a good time to dump them. You can replace them with scrollable <div> tags and have similar looking pages that search engines can index more easily. The most important concept in recovering from a ranking tumble is to perform damage control.
Any SEO operation that you have performed that could be deemed as controversial you should immediately disband. If you are lucky, your web site hasn’t been permanently deleted from any important search engines.
Once you have performed all of the local damage control that you can it is a good idea to insure that your file sizes are relatively small. Make sure that you don’t have any excessive images or large external files that will cause a search engine to give up on its attempt to index you. Make sure that you haven’t created a linking loop that Google’s bots can’t find a way out of.
Links are very important to your website’s rankings, and you need to consider finding good link partners to improve your targeted traffic and keyword relevancy. If you have a decent corp of link partners already you can request that they move their links to your site to a higher traffic page for a short period of time so that you can get re-indexed.
They may be willing to do this if you remind them that the links from your site to theirs are more valuable once you’ve been indexed than they are when you are unindexed.
If you submit to the search engines properly the first time and you have a good SEO maintenance plan, you’ll only need to submit your site once. You might consider hiring someone to keep your site regularly updated, as regularly-updated sites rank higher. If you have recently suffered a ranking tumble, use Google Sitemaps to get your page back into Google.
This is the fastest method available and is the strongest damage control that you will be able to perform.
Build great content around your keywords or phrases. Remember that content is King for both visitors and search engines. Your content must be extremely relevant to your key words at this point. You don’t want to try to pull a fast one because this was probably the reason that your ranking tumbled in the first place.
Remember: When you are recovering from a rank tumble, you are at the search engines’ mercy. You cannot possibly recover if you try to do anything that doesn’t seem right to the search engines.
Submit your website properly to each search engine and directory by hand, making sure you understand each site’s rules. Using automatic submissions is just not a good idea. There are so many things that can go wrong and you just don’t know what goes on behind the scenes.
Work by hand and if possible, contact the search engine or directory and ask them if there is a specific reason that your site was suddenly removed. Ask them if there is any action that you can take to make up for any mistakes that you may have made.
Get as many one-way links as you can from directories or pay to have good websites link to yours. One-way links are better than two-way ones.
Monitor your results regularly to find out what’s working and what’s not. Don’t be afraid to make changes.
Keep all these things in mind and you can recover from a rankings tumble easily.
Andy Huang
SEO Tips for DMOZ
DMOZ is the directory where Google starts when it crawls the web, so getting listed in DMOZ is good for you. SEO with DMOZ starts with selecting the search terms you’re targeting, and then finding a directory category that includes them. This can be a time-consuming and difficult task. You’ll often find lots of matching categories.
The trick is to find the most precise category and, if possible, a directory that does not have too many other competitors in it. You can hit a niche market simply by being placed in a category that has few competitors. DMOZ, of course, makes the final decision as to where your website will be located.
Don’t choose a category that’s too general for your site, as it might just get removed later on. Make your site stand out by using a unique, catchy description – one for people, not search engines.
Remember, you will probably get a pretty hefty number of hits from DMOZ itself.
When you are trying to get listed in DMOZ, don’t worry about trying to get a nice listing in the search engines that crawl here, worry about getting a good listing here. The search engines care more about where DMOZ lists your site than what you have to say about your site in your description; DMOZ cares more about how accurately described, how interesting, and how often visited your site is than where you are listed in the search engines.
A third feature to be aware of is the PageRank of the category, and the number of listings on the page. You’ll do better with more specific, smaller categories, especially if they have dedicated editors.
A small category with a high page rank is the best situation that you can run into. Remember that a page’s page rank is split between the number of links that go out from it so if you run into a page with a rank of seven with seventy-five out links you probably aren’t as well off as a page with a ranking of five and ten out links.
This is a constant for Google Page Ranks, not an exception for DMOZ. Your targeted keywords should appear in your site’s description, towards the beginning. Don’t put them towards the end, as the editor might chop them off to save space!
Remember that once a site is submitted to DMOZ, it’s very difficult to update its description. Give it a few days to think it over before you submit it, and be more vague about websites if you think they might change. Don’t write descriptions that could become out of date easily.
If you are running a monthly special you shouldn’t include this in your description unless you say something to the extent of “low price sales monthly.” If you suddenly decide that you are going to completely transform your site into something completely different you will have huge problems with your listings. Keep this in mind before you start building your site if there are possibilities that you will choose to reuse the domain that you have purchased.
If you absolutely have to resubmit, you can submit a blank form that informs the editor of your former web site that your site has changed drastically and that you want the old listing deleted. From there you can submit a new form to any category (or categories) that you need to be listed on with an updated title, description, and key words.
Multiple Listings for the Same Site.
Some editors allow multiple listings for submitted sites, especially if they’re good quality sites that span multiple DMOZ categories. It’s always best to request multiple listings – you can use the text box on the submission page to justify yourself.
If you find a good category for a niche inform the editor as to whether or not this will be a specified category and then search for any other categories that are related. You may get a good deal of hits from your niche, but it may also be a small market for a reason.
If there aren’t that many people who would be utilizing that particular category, you may want to submit to other categories that will provide you with more substantial results.
Being Patient.
Follow the submission guidelines and don’t exaggerate. If no-one seems to be reviewing your site after a week or so has gone by then you could post a question. Be patient, though: most of the DMOZ directory is edited by hand, and they’re very busy. In many cases it can take as long as three months to get added.
DMOZ simply wasn’t prepared for the sudden importance it had forced upon it. One of the biggest problems with the directory is that each site must be looked at by editors, so your site might not get indexed for no reason other than the editor not liking it, or even just losing it.
To your success!
Andy Huang
Long Term SEO Maintenance Tips
There are people who think that they can throw up a web page and that people will find them, and good luck too them – but it won’t happen. Any website that wants to make money needs to get optimized, and stay that way. Running and SEO campaign once or twice isn’t enough in this market: you need to consider long-term maintenance of your SEO.
For long term SEO maintenance to be effective, you need to constantly monitor the search engines algorithms, which can change very frequently. You also need to keep track of your competitors’
optimizations and adapt your strategy accordingly.
Always consider your website as an investment – you’ve put time, money and effort into it. Your investment needs to be protected, and the way to do that is SEO maintenance. This makes sure that your website is ranked high enough to bring you the traffic you need, and keeps the sales coming.
We’ve compiled a list of tips to help you with your SEO maintenance. To keep good rankings, you need to pay attention to how your site is doing. A few things to remember are:
1. Check on your pages regularly and make sure they’re still listed. Your listings are the most important part of your SEO work.
Whether the page is listed or not is vastly more important than what key words you have etc. After all, if you aren’t listed at all what good is it to optimize?
2. Monitor the listings every week or two to make sure your pages are displaying correctly and that there are no problems with your site. While your at it see whether you’ve risen, dropped, or remained constant as far as listings go.
Odds are that you will not remain constant, if you do remain constant you should consider this a small success as you have probably risen above other pages that were formerly above you while others from below you have surpassed you.
3. Watch for trouble, and fix it quickly. Don’t think it will correct itself – it won’t. Any missing pages should be checked out thoroughly. Chances are that the system has run into a problem, but if you don’t check it out you may very easily be wrong.
Always correct any of your mistakes as your mistakes can be very costly if they are not dealt with in a timely fashion.
4. Resubmit your site if you make major changes, but not for anything smaller. The most important time to resubmit your site is if you have recently changed your titles. Titles are very important in SEO and can deliver you with a completely new set of quality key words.
5. Create monthly ranking reports on your site, to see if any changes need to be made.
6. Keep building your link popularity.
7. Keep submitting your site to the big directories, as spiders use these as a starting point.
8. Watch your competitors and the methods they use. If they start trying to cheat, report them straightaway – it gets them out of your way.
9. Set goals for yourself. Write out an SEO maintenance plan, and if things change then make sure to set new goals and stick with them.
10. Stay up to date on the latest SEO information.
11. Check your site’s performance – if you’re not monitoring your traffic, find a tool to do it now.
12. Maintain a solid plan for dealing with your site’s growth.
Don’t panic if you see a blip.
This might seem like a lot of work for a small website or company, but you need to do it to help your website grow. If you don’t have growth, you have nothing. No business wants to stay where it is forever, and SEO is a good way to get more business and stay in the race.
Do you remember why you started a website to begin with? The chances are you wanted to make money. Your website is a business, and you need to run it like one. Don’t stress too much over the work involved: it’s only a few hours each week in total, and you can do it whenever you want.
To your success!
Andy Huang
