Hello from the Hyatt Regency in Orange County as my good friend Anik Singal & Amit Mehta kicked off a 3 day of intensive PPC Classroom Live with a full line up of great search  marketing experts for the students of PPC Classroom live.

Since the venue was so close to home, I attended to support Anik & Amit as well as some of the VIP students from PPC Classroom.

Amit Mehta & Anik Singal

I am really suprised on how organized and structured this event has been, probably one of the most professional event I have been to this year. The team brought in several corporate sponsors such as revenuewire.com, markethealth.com as well as other affiliate networks to provide the student personal face time to interact and discuss their needs with the affiliate manager of each program platform.

Here is a picture of sponsor area before the event opened

Anik & Amit Opening the event

The speaker lined up for this event was truly amazing. A lot of great PPC expert came and shared their search marketing expertised with the PPC Classroom students.

Here are some of the speaker profiles:

KEYNOTE SPEAKER: Vinny Lingham of SynthaSite.com

Vinny is one of the most brilliant marketers we have ever met. He has one COUNTLESS awards around the world and has made MILLIONS from PPC (while running the business from South Africa)!

Today, Vinny runs a company that is worth over $50 MILLION, based in San Francisco. He uses PPC to drive in over 2,000 users a day to his new service.

Kirt Christensen (The Ad Thief!)

For the first time in my life, I was BOO’d last year at my OWN event when I had to kick Kirt off the stage for being 20 minutes over his time! Kirt is definitely back by popular demand…

Kirt will share his best “PPC tools” – these are the tools that he literally uses to SPY and steal from his top competition without them ever knowing what hit them…

Kirt is one of the most well respected marketers in the world and one our top advisors.

Dr. Mike (The Lead Gangsta!)

Dr. Mike is one crazy guy, but when it comes to getting leads, he can throw anyone under the bus. Dr. Mike is the first person all the top marketers in the world go to when they need to generate leads using CPC.

Making money without ever selling a darn thing…

How does that sound? Just get someone to fill in their ZIP code and Dr. Mike will show you how to get paid up to $5 for the ZIP Code!

Gauher Chaudhry (Coming To A Cell Phone Near Your…)

The author of what’s still considered the BEST course on CPA PPC marketing ever written – years after it has been taken off the market.

Gauher is onto his next earth-shattering strategy that he has NEVER spoken about publicly…

PPC Classroom LIVE 2008 is the first time he has discuss this strategy in DETAIL.

Mike Reining (PPC Whiz Flying In From Malaysia!)

Mike is the co-founder of MindValley, arguably the most respected PPC tool developer in existence.

Mike started his business with just $500 and today runs a Multi-Million dollar company in multiple niches.

Mike shared the BEST keyword strategies he has – things he used to create his “Word Butler” software – these tips have NEVER been shared before!

Of course, with all successful internet marketing event, a cocktail networking party is required.

Raffle drawing at Revenue Wired Sponsored cocktail

Lucky Apple TV Winner showing off

Of course, after 3 days of intensive workshop, we headed to downtown disney with several of the speakers and VIP for a special dinner reception to celebrate the success of PPC Classroom Live 2008.

Carol, Andy, Amit, Anik at VIP Dinner

I look forward being a part of Anik & Amit’s big success in 2009 as PPC Classroom relaunch again on Feb 17th. So look for my announcement before the door close again.

Till next time, to your continual success!

Andy

Hello from Rm 2203 of the Boulevard Hotel at first ever The SMART Seminar in Kuala Lumpur, Malaysia!

The SMART Seminar 2008 in Malaysia is one of two back-to-back weekend events hosted by Stuart Tan and my business partner Simon Leung, and we’re scheduled to continue with The SMART Seminar in Singapore next week.

This past weekend in Malaysia, we kicked off The SMART Seminar with some of the most talented speakers from all around the world that I’m proud to call my friends, partners and mentors…

The SMART Seminar Malaysia Speakers

In front of a packed room full of information-hungry attendees, we were blown away by the valuable information presented by Anik Singal, Ewen Chia, Lee Collins, Robin Collins, Donna Fox, Mike Morgan, Mark Widawer ,Robert Puddy, and myself.

I’ve seen every one of these powerful speakers present before, but never have I witnessed such a tremendous flood of solid content that was delivered and shared among them than at The SMART Seminar.

It was my first event in Singapore, and a great opportunity to share stage with the top internet marketer as well as meet and share strategies that has worked for me to assist the students in the round table session.

The SMART Seminar Malaysia Breakout Sessions

Both the speakers and the attendees agree that these breakout sessions added a ton of addition value to The SMART Seminar experience because not only did it help the speakers build trust and relationship with the attendees, but it also gave the attendees the chance to ask each speaker questions personally in small group settings.

And even though we were truly in the presence of greatness, Stuart Tan and I were also proud to have in attendance some of Malaysia’s well-known Internet Marketers as well, including Patric Chan, Gobala Krishnan and Vince Tan.

As always, no Internet Marketing conference is complete without a speaker VIP dinner, and of course, The SMART Seminar is no exception.

On our final evening in Malaysia, the awesome folks at MindValley sponsored our evening of fun at the Kuala Lumpur Marriott, where we were joined by our good friend, the legendary Mark Joyner, who was also in town for another event.

The SMART Seminar Malaysia VIP Dinner

Overall, the event turn out to be a huge success even with a few last minute replacement speakers for those who couldnt make it to the great event.

I look forward to updating you about The SMART Seminar 2008 in Singapore shortly, but in the meantime, here are several more fun memories of The SMART Seminar 2008 in Kuala Lumpur, Malaysia:

VIP Gathering At The Marriott

Fun Dinner At Local Restaurant/Lounge

Hanging Out With Drinks

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

Andy Huang

With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.

This method is more recognized as a “starting a Give Away venture”.

In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event.

Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event).

The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.

When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.

The result: lots of visitors to one event as a collective effort of several participating partners!

With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!

You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.

To your continual success!

Andy Huang

Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.

You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part – simply because others are willing to do so for you!

To your success!

Andy Huang

How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be?

It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving emails from other members. This is possible because that is one of the conditions of their “safe list” membership.

And those who join these lists are willing to agree to this condition because they themselves would want to send out their own commercial emails to the others on the list.

The result: everyone is sending emails to each other but no one is reading them!

It gets worse when some savvy members sign up for the membership using a free or less-frequently-used account to store the useless emails they will never bother to open and read.

Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list.

To your continual success!

Andy Huang

I am sure that you have definitely come across advertisements that read: “1,000,000 email addresses for $29.99”. And these bulk mail companies can even offer you these names in a CD at your doorstep.

Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true.

What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is.

Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox.

That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list.

On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete.

When you read such ads again, tell yourself that it is a waste of money.

To your success!

Andy Huang