Technical analysis video review of the stock market and individual stocks for Thursday June 28, 2007 including; Nasdaq 100 Trust Shares (NASDAQ:QQQQ), S&P 500 Index (AMEX:SPY), Semiconductor HOLDRs (AMEX:SMH), iShares Russell 2000 Index (ETF) (Public, NYSE:IWM), Trend analysis for daytraders and swingtraders of stocks and options. Trading stocks involves risk; this information should not be viewed as trading recommendations.

Google Adwords is a powerful search advertising program which it not only has a wide distribution network, but it gives PPC advertisers two major ad network options:

* Search Network: Google and partners like AOL.com
* Content Network: All the websites that have signed up for Adsense

Many Adwords beginners have to learn from painful lessons by spending excessive cash, before they can even figure the basics of this search advertising program. Here are some guidelines on bidding, tracking and budget allocation.

Bidding

Adwords provides the feature to set different maximum CPC values to content and search ads. Besides, the competitions on Search and Content are usually different. It makes perfect sense to make use of this feature.

You will set a much lower maximum CPC across your keywords on content ads than search ads, as content network normally has a lower conversion rate comparing to search network.

Tracking

Tracking is one of the keys to a successful Adwords campaign, whether it is search or content. You should track content and search ads separately whenever it is possible. For tracking conversions, many webmasters make use of the Adwords built-in conversion tool.

Alternatively, Google Analytics can be used. On top of tracking Adwords traffic and conversions, Google Analytics is able to track traffic and conversions from organic search.

Budget allocation

If you are already running a search ad campaign and want to try out the content network, you should initially split your budget into 80% search and 20% content. Gradually increase the budget on your content ads when you are satisfied with conversion from the content network.

Site targeting is another way of placing your ads on the content network, though you will have to carefully pick the websites that are relevant to your theme. Initially allocate less than 10% of your total Adwords budget to Site targeting, and then increase or decrease according to conversion rates.

What is Latent Semantic Indexing? It certainly sounds impressive and mysterious. Yet, like most jargon, it’s quite logical, once you understand the meaning. More to the point: once you understand it, you can use it to boost your search engine listings.

“Latent” means “hidden” and “semantic” stands for “meaning”. So LSI is simply “hidden meaning indexing” and it’s a phrase you will come to hear more and more now, in relation to search engines — particularly Google.Google, having set the standard for search engines — and shown the others how they have monetarized their store of information, with their AdWords program — now find both Msn and Yahoo snapping at their heels.

But Google didn’t get to be top dog in the search engine wars without keeping on the cutting edge of information retrieval technology, which is why they have been quietly acquiring technology and knowledge for the last few years, even to the extent of buying complete companies. This technology is already being used and will be increasingly used to ensure Google stay ahead of the competition.

What brought Google to such prominence from a standing start, seven years ago, to the lion’s share of the search engine market was their strict adherence to the twin mantras of “relevance” and “quality”.

If you use a computer, you’ll understand the paradox: they provide of being amazingly clever for some functions and totally stupid for others. So, whilst Google’s computers were pretty good at checking relevancy — for example matching keywords to the text of the web pages — they have been pretty poor at measuring the quality of the web page.

So, to gauge this, they had to rely on information they could get a handle on, such as links to a web page from sites run by humans. The logic cannot be faulted: if a human, thought the content was good and signaled their approval by sending a link to a web page, Google took this as a vote for the content. Several links from several different web sites was even better.

Unfortunately, Google are in a battle against the finest computer the world has known: the human brain. So it wasn’t long before these strategies were reverse engineered and keyword stuffing and link farms made their appearance.

In addition, Google were using some less refined techniques, such as the age of a web site and the length of time a domain name has been registered for and how quickly a web site grows. These criteria are meant to flag sites created specifically to make income from Google’s AdSense program, by spotting web sites that apparently arrive overnight, having been created by content generating software for the sole purpose of providing a hollow shell of a web site, upon which to place AdSense ads.

Unfortunately, this is sometimes a blunt weapon and penalizes quite legitimate web sites, that may have merely changed servers or have suddenly published a sudden increase of content, not via some nefarious method, but simply because the webmaster has been burning the proverbial midnight oil.

Think about it: how logical is it to deny the searcher really good fresh, original content, seamlessly matching their requirement, which the webmaster worked on for many months, prior to the launch, simply because the web site is only a few weeks old, the domain name may only be registered for a year or so and because the whole web site — despite being many months in preparation — was all loaded in a day or so?

There had to be a better way.

There is. It’s here. And it’s name is . . . yes, you’ve guessed it: latent semantic indexing. This is a smarter way of judging the content of web pages and looking at the pages, in the context of the entire web site, to determine a common theme which the web site covers in depth.

This means that a web site with excellent content isn’t penalized simply because it hasn’t been around for long and doesn’t have many links, because it hasn’t sought a truckload of artificial ones, and adds fresh content on a very regular basis.

From Google’s point of view this will ensure they retain their position as the most popular search engine, because a searcher will be presented with the very best web site, totally relevant to their keywords which also provides the best and most comprehensive quality content currently available, even if that site doesn’t have that many links and only arrived fairly recently.

Of course, if there are two sites of equal relevance, and depth of quality the one with the most long standing and back links will be first choice. What LSI means, however, is a dramatic shift in the 80/20 rule. Until now, this was taken to mean 80% of what the search engine took into account were off-page factors, such as links, with only a modest 20% coming from the web site itself — no matter how good and relevant the content was.

Perhaps, we will now see a reverse of the 80/20 rule, with those crude off-page factors falling to around 20% of the whole and the entire searching process properly centered where Google always wanted it to be: on good relevant, quality content.

Copyright 2006 Paul Hooper-Kelly and InternetMarketingMagician.com
Paul Hooper-Kelly owns http://www.InternetMarketingMagician.com helping people achieve their dream lifestyle by creating automated websites that provide passive incomes.

Visit his internet marketing blog and his website for more helpful internet marketing tips and insider secrets.

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

Get started today

To your success!

Andy

Dont forget the download the free tool HyperVRE after you sign up!