PPC professionals who can do really well with Search Targeting campaigns on Adwords are not necessarily able to also do well on Content Targeting campaigns. Google’s content network is an entirely different marketplace (or channel) to its search network.

Besides Google Adwords Content Network Strategies which I previously posted, always remember the 3 principles when you are managing your content targeting campaigns.

Principle #1: CTR (click-through-rate) in Content Targeting is usually much lower than CTR in Search Targeting

First of all it is important to understand the differences between your audiences in Search Network and Content Network. The Content Network audiences have entirely different intent to Search Network audiences. In the Search Network your potential customers look for you with their search queries, while in the Content Network your potential customers happen to see your ads when they are engaged with the content of the Content Network site owners.

This will cause your Content Targeting to suffer from low CTR, but in truth it is the nature of the Content Network, and you should not worry too much about it.

Principle #2: Focus on CPA (cost-per-acquisition) or ROI (return-on-investment)

The bottom line is that you should focus on CPA or ROI, when you can hardly control the campaign CTR. Unless your campaign is purely for improving brand awareness, there is no reason you should not care about CPA or ROI. Which one of the two metrics to be used will really depend on which can truly reflect the profitability of your campaign.

Principle #3: CPC (cost-per-click) in Content Targeting should be set much lower than CPC in Search Targeting

This is obvious simply because of the first two principles. There are 3 methods to set up the pricing of your Content Targeting campaigns:

1. Set identical bids for search network and content network campaigns
2. Set different bids for search network and content network campaigns
3. Completely separate search network and content network campaigns and allow them to have different bids

The first method is a really bad one and your campaign will usually perform badly in terms of ROI. What you did is usually and unnecessarily paying excessively per click for your content targeting campaign.

The second method has been a standard going forward. Due to the differences in audience intents in both search and content networks, it is absolutely necessary to at least separate bids.

The third method requires more work besides replicating one of your search targeting campaign into content targeting campaign, but will allow better control and ease of expansion of your campaign in the future.

Andy Huang

Internet business is a bit confusing especially if you’re not really knowledgeable at it. You will also be left completely blank, asking yourself as to what type of online business is best for you. Why don’t you try affiliate marketing business?

Affiliate marketing is defined as a revenue sharing relationship between advertisers or merchants and online publishers or affiliates. It is a low cost way for merchants to sell their products and services.

In this type of online business, you don’t have to take any risk because you only have to pay the affiliate once the result is achieved. Once a customer is gained, a portion of the profit from that customer will be given to the affiliate as commission. Usually, an affiliate gets a commission for referring clicks, leads or sales to the merchant’s website. The said affiliate income can be a fixed dollar amount or a fixed percentage.

From this simple commission-based referral system, some affiliates become experts on this field. In fact, some of them are gaining more than five figures every month. However, among the thousands of marketers, only 1 to 5% of them reached this level. And if you’re among the lucky ones who achieve this so-called elite level, you can now be aptly called a “super” affiliate.

This means you are capable of achieving noteworthy percentage of sales or traffic on your merchant’s website. Super affiliates are not only experts on search engine optimization; they are also great in newsletter marketing, email marketing, reciprocal linkages, keyword optimization, link exchanges, advertising in forums and other methods to advertise and promote their products and services.

But how does a person become a super affiliate? And how can they overachieve their way to super affiliate stardom? Making your way to super affiliate stardom is not that easy; and it surely won’t happen overnight. Bear in mind that you need to embrace some tactics, carry out effective online business strategies and of course give hefty time commitment. You can’t be a super affiliate without blood and sweat and without the following traits – patience, persistence and thirst for knowledge. Matched with efficient strategy, these three traits provide you the formula towards super affiliate stardom.

Affiliate marketing strategies are a bit difficult but they are achievable; you just have to work hard on it. First, look for a unique and exceptional niche and focus in it. The reason why most people in the affiliate marketing business didn’t turn out to be very successful is that they try to offer almost everything under the sun instead of giving all their attention in a particular niche market. If you want to become a super affiliate, try not to scatter all your efforts; concentrate on your niche and make it grow by means of promoting, advertising and selling it well.

The next step you must do after you have established your affiliate storehouse is to promote it. Most affiliates resort to pay-per-click engines. But what’s more advisable is to discover how to accomplish organic search results or better yet, hire a search engine marketing company. Through this, you can be saved from losing all your profits on pay-per-click engines.

Then, familiarize yourself with your product and know your audience. Remember that credibility builds trust. And you can only make information that puts up your credibility if you know the products and services your site is offering. If you’re target audience don’t trust you, how could you expect them to purchase from your affiliate storehouse? Moreover, if you take time to learn the products and services you are recommending, it will be way too easy for you to establish a website that converts well, which will enhance your affiliate income in return.

Try to promote and resell products from different merchants. There is absolutely nothing wrong with this strategy because it is just a way of protecting your business and broadening your horizons to be sure that you won’t experience the so-called famine effect. Aside from that, promoting different merchants on the same site provides your site visitors a handful of destinations to choose from. This strategy will also make you aware on what your visitor want to see and it can also help you find out how well various merchants perform against each other.

As mentioned earlier in this page, a super affiliate wannabe should have this trait – thirst for knowledge. It is because this trait can help him or her stay updated and remain on top of the trends. If you are knowledgeable in internet marketing, then you know that what was adopted few months ago may not be applicable at present. So it is important to seek knowledge and make sure that you are updated on what’s new about affiliate marketing daily. Keep in mind that super affiliates take time to read, learn and embrace the changes in online marketing business.

And what’s most important? Never, ever give up. Being engaged in affiliate marketing business is hard, that’s why you must be equipped with patience and persistence. Check your statistics and find out the things that are working and those that are not. Make changes if the situation calls for.

These are just few suggestions and ideas if you want to boost your affiliate income. Let me reiterate, you have to be patience, persistence and knowledgeable. Then, follow the above mentioned strategies and you’ll surely find yourself on the road to super affiliate stardom.

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A lot of people are now getting into online businesses and online marketing either to supplement their “real world” income or for it to become their primary source of income.  Why?  Because online marketing just provides them a lot of benefits!

First, you can reach just about anybody in the world who has Internet access if you market your products online.  That means a wider market for you, which can translate to larger profits.  Second, setting up an online business requires only a fraction of the cost required to set up an actual business establishment, which means a lot of savings for the business owner.

Another aspect that has attracted a lot of people towards online marketing is the fact that one doesn’t have to have his own products to get started.  In online marketing, one can start making a lot of money just by selling, or even by just trying to sell, other people’s products.  And getting started with this kind of marketing strategy is actually quite easy.  All that one needs to do is to set up an agreement with an online retailer or merchant, and after everything is settled, one can immediately start making money by selling the merchant’s or the retailer’s products.

Incidentally, the most popular and the fastest growing method of selling other people’s products online is affiliate marketing.  Affiliate marketing, in its simplest definition, is a relationship between an online merchant or retailer, who has products to sell, and his affiliates, who are willing to promote the merchant’s product on their website.

In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site.  The affiliates will then get these ads posted on their website and they get paid whenever traffic or sales is directed to the merchant’s website.  Affiliates are often paid on commission basis, although other online merchants would opt to pay a fixed fee for the affiliate’s compensation.

Starting to make money online with affiliate marketing is relatively quick and easy.  All that one has to do is to sign up as an affiliate for an online company that offers affiliate programs.  An alternative method, and usually an easier one, is to sign up as a member of an affiliate network—a network that hosts a variety of affiliate programs for different online merchants or retailers.  Signing up is usually free, although other companies and networks may require you to pay a particular fee.  Such fees, however, are made as payment for additional services that the company may render, like providing you with tools and assistance to jumpstart your online business.

When you sign up with an affiliate marketing program, you are usually required to fill out a form containing information about yourself.  Some affiliate programs may also require you to present the URL of your website and describe its contents.  This will allow the retailers to verify that you actually have a website with contents that are relevant to their products.  Some affiliate programs, however, won’t require you to have a website.  After filling out the form and all, you are then allowed to choose the affiliate programs you want to promote.

After signing up with an affiliate program and being an actual affiliate, you are now ready to start making a lot of money by selling other people’s product online.  How do you make money?  There are actually a number of ways for you to earn money as an affiliate, and most of these ways depends on the type of affiliate marketing program you’ve gotten into.

Many affiliate marketing programs compensate their affiliates in either of three ways: pay-per-click (PPC), pay-per-sale (PPS), or pay-per-lead (PPL).  In pay-per-click affiliate marketing, the affiliate is paid whenever he directs traffic to the merchant’s site.  PPS and PPL affiliate marketing programs work rather differently.  In PPS, the affiliate only gets paid when his referral converts into an actual sale.  In typical PPS affiliate programs, the affiliate would usually get 15% to 20% commission for each conversion.  PPL affiliate programs work the same way, although affiliates are paid a fixed fee whenever his referral converts into a lead for the company.

Some affiliate marketing programs are two-tier programs, wherein the affiliate is also allowed to recommend other affiliates to the merchant.  In such affiliate programs, the affiliate would not only be paid for the traffic or sales that he would direct to the merchant’s site but also for the traffic or sales directed by the affiliates who signed up with the program through his recommendation.

Yet another way of earning more profits with affiliate marketing is through residual affiliate programs.  Residual affiliate programs are affiliate programs where the affiliate gets paid a number of times for as long as the merchant keeps the customer the affiliate has referred to his site.  One form of residual program gets the affiliate paid a commission every time the referred customer purchases something on the merchant’s site.  Another form of residual affiliate program gets the affiliate paid a percentage every month for as long as the company keeps the referred customer.

With a lot of options available and a lot of ways to earn money, affiliate marketing is undoubtedly the most popular and the easiest way to make money by selling other people’s products online.  As to how much money one can get from affiliate marketing actually depends on the affiliate.  A dedicated and hardworking affiliate would certainly get more from the program compared to those affiliates who would simply sign up and forget about the program later.

Andy