Archive for August, 2007
PPC professionals who can do really well with Search Targeting campaigns on Adwords are not necessarily able to also do well on Content Targeting campaigns. Google’s content network is an entirely different marketplace (or channel) to its search network.
Besides Google Adwords Content Network Strategies which I previously posted, always remember the 3 principles when you are managing your content targeting campaigns.
Principle #1: CTR (click-through-rate) in Content Targeting is usually much lower than CTR in Search Targeting
First of all it is important to understand the differences between your audiences in Search Network and Content Network. The Content Network audiences have entirely different intent to Search Network audiences. In the Search Network your potential customers look for you with their search queries, while in the Content Network your potential customers happen to see your ads when they are engaged with the content of the Content Network site owners.
This will cause your Content Targeting to suffer from low CTR, but in truth it is the nature of the Content Network, and you should not worry too much about it.
Principle #2: Focus on CPA (cost-per-acquisition) or ROI (return-on-investment)
The bottom line is that you should focus on CPA or ROI, when you can hardly control the campaign CTR. Unless your campaign is purely for improving brand awareness, there is no reason you should not care about CPA or ROI. Which one of the two metrics to be used will really depend on which can truly reflect the profitability of your campaign.
Principle #3: CPC (cost-per-click) in Content Targeting should be set much lower than CPC in Search Targeting
This is obvious simply because of the first two principles. There are 3 methods to set up the pricing of your Content Targeting campaigns:
1. Set identical bids for search network and content network campaigns
2. Set different bids for search network and content network campaigns
3. Completely separate search network and content network campaigns and allow them to have different bids
The first method is a really bad one and your campaign will usually perform badly in terms of ROI. What you did is usually and unnecessarily paying excessively per click for your content targeting campaign.
The second method has been a standard going forward. Due to the differences in audience intents in both search and content networks, it is absolutely necessary to at least separate bids.
The third method requires more work besides replicating one of your search targeting campaign into content targeting campaign, but will allow better control and ease of expansion of your campaign in the future.
Andy Huang
Internet business is a bit confusing especially if you’re not really knowledgeable at it. You will also be left completely blank, asking yourself as to what type of online business is best for you. Why don’t you try affiliate marketing business?
Affiliate marketing is defined as a revenue sharing relationship between advertisers or merchants and online publishers or affiliates. It is a low cost way for merchants to sell their products and services.
In this type of online business, you don’t have to take any risk because you only have to pay the affiliate once the result is achieved. Once a customer is gained, a portion of the profit from that customer will be given to the affiliate as commission. Usually, an affiliate gets a commission for referring clicks, leads or sales to the merchant’s website. The said affiliate income can be a fixed dollar amount or a fixed percentage.
From this simple commission-based referral system, some affiliates become experts on this field. In fact, some of them are gaining more than five figures every month. However, among the thousands of marketers, only 1 to 5% of them reached this level. And if you’re among the lucky ones who achieve this so-called elite level, you can now be aptly called a “super†affiliate.
This means you are capable of achieving noteworthy percentage of sales or traffic on your merchant’s website. Super affiliates are not only experts on search engine optimization; they are also great in newsletter marketing, email marketing, reciprocal linkages, keyword optimization, link exchanges, advertising in forums and other methods to advertise and promote their products and services.
But how does a person become a super affiliate? And how can they overachieve their way to super affiliate stardom? Making your way to super affiliate stardom is not that easy; and it surely won’t happen overnight. Bear in mind that you need to embrace some tactics, carry out effective online business strategies and of course give hefty time commitment. You can’t be a super affiliate without blood and sweat and without the following traits - patience, persistence and thirst for knowledge. Matched with efficient strategy, these three traits provide you the formula towards super affiliate stardom.
Affiliate marketing strategies are a bit difficult but they are achievable; you just have to work hard on it. First, look for a unique and exceptional niche and focus in it. The reason why most people in the affiliate marketing business didn’t turn out to be very successful is that they try to offer almost everything under the sun instead of giving all their attention in a particular niche market. If you want to become a super affiliate, try not to scatter all your efforts; concentrate on your niche and make it grow by means of promoting, advertising and selling it well.
The next step you must do after you have established your affiliate storehouse is to promote it. Most affiliates resort to pay-per-click engines. But what’s more advisable is to discover how to accomplish organic search results or better yet, hire a search engine marketing company. Through this, you can be saved from losing all your profits on pay-per-click engines.
Then, familiarize yourself with your product and know your audience. Remember that credibility builds trust. And you can only make information that puts up your credibility if you know the products and services your site is offering. If you’re target audience don’t trust you, how could you expect them to purchase from your affiliate storehouse? Moreover, if you take time to learn the products and services you are recommending, it will be way too easy for you to establish a website that converts well, which will enhance your affiliate income in return.
Try to promote and resell products from different merchants. There is absolutely nothing wrong with this strategy because it is just a way of protecting your business and broadening your horizons to be sure that you won’t experience the so-called famine effect. Aside from that, promoting different merchants on the same site provides your site visitors a handful of destinations to choose from. This strategy will also make you aware on what your visitor want to see and it can also help you find out how well various merchants perform against each other.
As mentioned earlier in this page, a super affiliate wannabe should have this trait - thirst for knowledge. It is because this trait can help him or her stay updated and remain on top of the trends. If you are knowledgeable in internet marketing, then you know that what was adopted few months ago may not be applicable at present. So it is important to seek knowledge and make sure that you are updated on what’s new about affiliate marketing daily. Keep in mind that super affiliates take time to read, learn and embrace the changes in online marketing business.
And what’s most important? Never, ever give up. Being engaged in affiliate marketing business is hard, that’s why you must be equipped with patience and persistence. Check your statistics and find out the things that are working and those that are not. Make changes if the situation calls for.
These are just few suggestions and ideas if you want to boost your affiliate income. Let me reiterate, you have to be patience, persistence and knowledgeable. Then, follow the above mentioned strategies and you’ll surely find yourself on the road to super affiliate stardom.
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