Archive for September, 2007
This is a very short message, but there is
a very important video I want you to watch.
My friend Anik Singal has put together a
video where he shows you some GREAT techniques
on how to use “pay per click” to make money
very quickly with affiliate marketing:
http://ultimatetools.net/t.cgi?ppcclassroom
Basically, Anik tracked down an affiliate by
the name of Jeremy Palmer who earned over
$1.4 Million in 2006 JUST through PPC. The
guy does not even build lists!
So, Anik gives away one of Jeremy’s actual
landing pages, he gives away his favorite
affiliate networks – he even reveals his
favorite keyword searching tools!
This is definitely a video worth watching:
http://ultimatetools.net/t.cgi?ppcclassroom
See you there!
Andy Huang
California foreclosures are at the highest since 1997- up 800% since last year. The state reported 5,705 foreclosure filings during the month of June, a foreclosure rate of one foreclosure filing for every 317 households — still more than twice the national average.
LA County Records show over 200 foreclosures A DAY!
Because of loose credit, risky lending practices, fraudulent appraisals, and Wall Street greed, borrowers were able to combine a number of features; 100% financing and no-doc loans to buy property for investment or to live in that is way beyond their means. Then they used these houses like ATM machines sucking out every bit of equity.
The rise of these liar loans combined with other factors such as higher debt levels and changed bankruptcy laws, are causing foreclosures to rise dramatically.
In addition, 27 subprime lenders have gone out of business in the last few months. Credit is tightening like a vise in ALL sections of lending- even for A borrowers.
There are $800 BILLION of adjustable rate mortgages that have just started to adjust and are putting thousands of home owners at risk for losing their properties because they can’t afford the higher payments. Add in stiff pre-payment penalties and you have the recipe for disaster.
Without traffic, a website will struggle to fulfill its purpose, whether it is to inform, entertain or to sell. Search Engine Optimization (SEO) techniques are important because a website or blog that is optimized is more likely to be found on Google, MSN or Yahoo. This in turn leads to more traffic. It is in the selection of these techniques that the differences between white and black hats can be seen.
In the old Western movies, the one wearing the white hat was seen as the good guy; the one wearing black was the bad guy (and the one wearing gray was the shifty guy who did whatever benefited him). In the world of SEO, these terms have significantly different meanings – although some people take the moral viewpoint that the white hat is still the ‘good guy’. On the other hand those who follow black hat techniques would say that being black hat is about competing with the search engines while white hat is about competing with your fellow webmasters.
White hat is the term used to describe techniques and methods that fully comply with the Search Engine guidelines (or as some like to say it is ‘doing everything Google tells you to do’). For example, writing original articles for your site would be considered white hat, while the use of software to generate thousands of pages of content automatically would be considered black hat.
Of course, nothing is that simple in reality and there are numerous areas that would be considered gray. For example, using some form of content generation software to modify PLR (private label rights) material to generate pages lies somewhere between these two extremes.
Admittedly, automatically generated black hat sites can generate some serious short-term profits. However, the search engines are getting smarter with their algorithms and when they discover the use of black hat techniques will generally de-index the pages of a site so that it won’t receive any more traffic from that source. In particular, if the software being used for automatic generation leaves telltale signs, known as a footprint, the process of de-indexing can be rapid. The other main problem is that many of these techniques generate content that the search engine spiders love, but are useless for humans (although it can make for a laugh to try to read some of it).
White hat techniques focus on developing content that is original and useful to both spiders and people. The main drawback with white hat strategies are that it takes longer to reach your desired goal, but the results can be significant when you reach there. The other nice thing is that there is much less chance that you will be de-indexed by the search engines and that your site, and any profits generated, will be around for the long haul.
As I was watching CNN on Weekend edition of special report about the 17-year old Ashley Qualls. I went online and found more information written about her in http://www.thomasdemaesschalck.com blog with an article referenced published from Fast Company. The story about this young girl who started a MySpace layout and graphics site called Whateverlife.
I never heard about this site before but she seems to be doing amazingly well, according to the news the three-year old site receives 7 million unique visitors and 60 million page views a month and this amount of traffic help earns her up to $70,000 in advertsing revenue per month. Most of this online revenue generated seems to come through Google AdSense and ValueClick.
At 17 going on 37 (at least), Ashley is very much an Internet professional. In the less than two years since Whateverlife took off, she has dropped out of high school, bought a house, helped launch artists such as Lily Allen, and rejected offers to buy her young company. Although Ashley was flattered to be offered $1.5 million and a car of her choice–as long as the price tag wasn’t more than $100,000–she responded, in effect, Whatever.
“I don’t even have my license yet,†she says.
Ashley is evidence of the meritocracy on the Internet that allows even companies run by neophyte entrepreneurs to compete, regardless of funding, location, size, or experience–and she’s a reminder that ingenuity is ageless. She has taken in more than $1 million, thanks to a now-familiar Web-friendly business model. Her MySpace page layouts are available for the bargain price of…nothing. They’re free for the taking. Her only significant source of revenue so far is advertising.
MySpace related sites can bring in a lot of money but this story really amazed me, the kind of revenuing she’s brings in from this site is stunning. Looks like I have been doing something wrong and developing in the wrong niche.
If you like to read the full store, you can find the report from Fash Money over here. One of the interesting point on the article is that a court ruled in January that neither Ashley nor her parents are allowed to manage her finances:
Until she turns 18, next June, a court-appointed conservator is controlling Whateverlife’s assets; Ashley must request funds for any expense outside the agreed-upon monthly budget.
The arrangement, she says, affects her ability to react in a volatile industry. “It’s not like I’m selling lemonade,†she says. Besides, it’s her company. If she wants to contract developers or employ her mother, Ashley says, why shouldn’t she be able to do it without the conservator’s approval?
So the teenager has hired a lawyer. She wants to emancipate herself and be declared an adult. Now. At 17. Why not just sit tight until June? The girl trying to grow up fast can’t wait that long.
SECRETS OF MILLION DOLLAR SALES LETTERS –
FOR MAIL CAMPAIGN & INTERNET
           Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer. An in attempting to sell anything on the Internet, the sales letter you send out is when and how you talk to your prospect.
Action) -Â it works.
if were doing a mailing, or longer if you’re using bullets to emphasize benefits to build the desire. Of course on the Internet you don’t have to worry about letterhead stationery or the cost of postage, which is a considerable savings. If, however, you want to also do a mailing campaign then the following would apply. The sales letters in mailings that pull in the most sales are almost always two pages with 1 1/2 spaces between lines. For really big ticket items, they’ll run at least four pages. – on an 11 by 17 sheet of paper folded in half. If your sales letter is only two pages in length, there’s nothing wrong with running it on the front and back of one sheet of 8 1/2 by 11 paper. However, your sales letter should always be on letterhead paper – your letterhead printed, and including your logo and business motto if you have one.
To your continual success!
Andy Huang






