Creating A ClÃck Fraud Action Plan For Your PPC Campaign
By John McElborough OK so you’ve read or heard enough to make you concerned about clÃck fraud. In a 2006 survey of 1,400 search marketers in the U.S under 50% of the group had plans to monitor clÃck fraud across their campaign in the coming 6 months (MarketingSherpa) so by creating an action plan now
- Published in Contextual Advertising, Search Engines
Google Cash Detective Version 2.0 – Released!
I have some exciting announcements about the Google Cash Detective. First, the Google Cash Detective will be available starting today, one week or 500 members, whichever comes first. Second, Google Cash Detective Version 2.0 is now a complete online keyword research tool with no software to download. All of the Detective’s search results are delivered
- Published in Adwords, Affiliate Marketing, Contextual Advertising
Adsense Referral 2.0 Gets Out of Beta, Now Available for All Publishers
Inside Adsense announces that the recently launched (for beta testing) referral scheme for Adwords advertisers’ products will soon be available to all Adsense publishers in referrals-supported languages. Dubbed as Referrals 2.0, the new scheme allows Adsense publishers to direct traffic from their sites to various advertised products of Adwords clients and earn on a cost-per-action
- Published in Adsense, Blog, Contextual Advertising, Google, Internet Marketing
Science of Relevancy : Lifeblood of Search & Contextual Advertising
Relevancy is the key to contextual advertising, and online contextual advertising is big business. That’s a no-brainer, as all web and software heavyweights are vying to make the most of contextual advertising. How is relevancy measured? And how is that used to shoot the most relevant of ads based on what you do online? Microsoft,
- Published in Contextual Advertising, Search Engine Optimization
Google Adwords Beta Testing CPC Pricing Model On Site Targeting
Inside Adwords Blog announced earlier this week that by March 2007 Site Targeting will be available on CPC pricing model besides the existing CPM pricing model. Adwords advertisers can now apply for beta testing of the CPC pricing model on Site Targeting, though this test is only available for US advertisers. It is believed
- Published in Adwords, Contextual Advertising
Google’s Adwords Content Network Strategies
Google Adwords is a powerful search advertising program which it not only has a wide distribution network, but it gives PPC advertisers two major ad network options: * Search Network: Google and partners like AOL.com * Content Network: All the websites that have signed up for Adsense Many Adwords beginners have to learn from painful
- Published in Adwords, Contextual Advertising
Distribution Fraud Defined, Not Click Fraud
Searchquant made a very vaild point and defined distribution fraud in the PPC industry. Apparently, the argument is that distribution fraud is even worse than click fraud, and we (PPC advertisers) should start calling it the proper term – ‘Distribution Fraud’, instead of ‘Search Arbitrage’. Here is the reason: Paid search ads are bought by
- Published in Contextual Advertising