PPC Summit West Los Angeles
Just return from an incredible 2 day with the folks over at PPC Summit. For those who are interested to learn about PPC, this event strongly recommand for those wish to start your career and learning in PPC.
The event was extremely well organized as well as the level of professionalism among the Speaker. The founder of PPC summit and its speakers were former employees of Go2, then Overture, then Yahoo.
The 2 day intensive conference covers specific strategies for Google Adwords, Microsoft Adcenter, Yahoo Search marketing, Content Network Advertising, as well as Web Ananlytic to refine the data to built a better optimized funneled sales process for your business.
Mark Evans, one of the leading expert in PPC has given me very insightful ad agency experiance that will help improve our adwordsassistants.com program.
Tim Ash, one of the leading expert in landing page optimization gave me a very comprehensive checklist to review on the varibles we need to test for our clients account.
I am looking forward to follow up with many of the speakers here at the event to improve our management service. It was a great opportunity for me to find the leaders in Yahoo Search marketing resource we can incorporate to the PPC services we offer.
Look forward to attend the event, and look forward to see you guys there as well.
To your success!
Andy
Meet our Adwords Assistants
Greeting from the 18th floor of the Guyang Mansion in Nanjing, China, where, with Simon Leung, my business partner and master adwords optimizer trainer for our AdWords Assistants team.
Simon Leung And Andy Huang With The AIMVenture China Team
The objective for this trip is to grow the Internet Marketing side of our business by hiring more traffic assistants and providing more training to the team, particularly on the Pay-Per-Click (PPC), search engine optimization (SEO) and Web 2.0 social media side of things.
Simon Leung and I have been in the Nanjing office this past week doing just that, and the team has been doing extremely well in terms of growth and improvement to their skills.
It’s been a hectic week for both of us, but somehow, Simon did a quick video to give you a brief tour of our Nanjing offic. Look forward in helping you in the near future.
Google release Chrome browser today
Google rolls out the beta its first browser, Chrome, for Windows today. A Mac version is not yet available. Currently, Internet Explore have about 71% market share, Firefox 19%, and Safari 10%.
Although IE has no treat to Google search visit, Microsoft might launch new application soon that could provide alternatives to users on in the browser space. The move on Google releasing Chrome might be to secure its future position as a search giant.
One great that is different about Chrome, is that you can terminate any webpage if it encounters any errors without shutting down the entire browser. Look forward to see more great things from Chrome.
Happy surfing.
Andy
Google to retire PPC Beta
Google schedule to retire the PPC beta program. Check out the official post in Google’s blog.
As part of Google’s integration of DoubleClick, the DoubleClick Performics Affiliate network is now part of Google. To consolidate our offerings, we will be phasing out the AdWords pay-per-action beta in the last week of August 2008. As an alternative to pay-per-action advertising, Google offers two products that allow you to manage your advertising on a CPA (cost-per-acquisition) basis: the Conversion Optimizer and the Google Affiliate Network.
The Conversion Optimizer is an AdWords bidding feature that lets you specify a maximum CPA goal for ads on the Google search and content networks. It uses historical information about your campaign to automatically adjust your CPC bid for each auction to help you meet your CPA goal. In addition, the Conversion Optimizer is now supported in both the AdWords Editor and the AdWords API. You can learn more on the Conversion Optimizer homepage.
The Google Affiliate Network, previously known as DoubleClick Performics Affiliate, has been in operation since 1998. Through the network, advertisers can open their ads to all publishers in the network, or select specific publishers that match their criteria. You can set a CPA for your entire campaign or establish custom payment schedules for specific publishers — such as a higher CPA for a particularly optimal placement. The Google Affiliate Network is currently a separate product from AdWords and AdSense. As with AdSense, publishers must apply and be accepted into the network.
If you’re interested in learning more about the Google Affiliate Network, please visit our website.
Google and Yahoo strike ad deal
A important news you need to know how this deal will effect your advertising effort moving forward with the 2 biggest Giants of Internet.
Silicon Valley / San Jose Business Journal
Yahoo Inc. agreed Thursday to a search-advertising deal with rival Google Inc. just hours after announcing that Microsoft Corp. was no longer in the picture.
Yahoo (NASDAQ:YHOO), based in Sunnyvale, said the nonexclusive pact with Mountain View-based Google (NASDAQ:GOOG) enables it to run Google ads alongside its search results and on some of its Web properties in the U.S. and Canada.
“We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry,” Yahoo CEO and co-founder Jerry Yang said in a statement. “Our strategies are specifically designed to capitalize on this convergence — and this agreement helps us move them forward in a significant way.”
Yahoo leaders said they hope the deal could generate as much as $800 million a year.
Under the terms of the agreement, Yahoo will select the search term queries for which — and the pages on which — Yahoo may offer Google paid search results. Yahoo will define its users’ experience and will determine the number and placement of the results provided by Google and the mix of paid results provided by Panama, Google or other providers. The agreement applies to paid search and content match and does not apply to algorithmic search and also applies to current partners in Yahoo’s publisher network.
Analysts say in essence the Yahoo will be a reseller of Google ads.
Yahoos shares plunged after the announcement that Redmond,Wash.-based Microsoft (NASDAQ:MSFT) walked away from an offer to buy a portion of Yahoo. They dropped 10 percent, or $2.63, to $23.52 by Thursday’s closing bell and declined as much as 7 percent more in Friday trading.
Start building position now as shares of Yahoo are now backdown to before their January earning announcement.
Andy Huang
Google goes Social with Google Friend Connect
Earlier in may, Google announced a preview release of the newest addition to its product mix, Google Friend Connect, a service that helps website owners grow traffic by enabling sites on the web to easily add social features to their websites.
By offering Friend Connect, which can be added to a web property by simply adding a snippet of code to the site, Google removes the technological barriers of offering social applications.
Website owners can now attract more traffic to their sites and keep them engaged utilizing the social gadgets created by Google and OpenSocial developers. Some of the main gadgets offered are member management, message board, reviews, and picture-sharing.
So in a nutshell, Google Friend Connect helps website owners in three major ways:
Increase Traffic -Visitors get engaged and bring along their Internet friends and connections from social networks such as Facebook, orkut and MySpace.
Improve Engagement KPIs – People can get more involved by getting engaged with social features developed by Google and the OpenSocial developer community.
Reduce Cost to Market - With no programming needed, the technological and financial barriers of adding social features to the sites are removed.
Friend Connect can also give Google more insight into the websites’ audiences by mapping a virtual representation of a social user on the web. This will eventually help Google provide more robust advertising through Google AdSense and Placement Targeting by providing demographic and interest segmentation.
This Google application has major implications on Search Engine Optimization (SEO) and Social Media Marketing (SMM) as it incorporates user generated content to the sites.
Here is a video that shows how Google Connect works:
Have fun exploring this new tool from Google.
Andy Huang
Google Adwords Print and Audio Ad Webinars
Google Adwords Deparment will be offering free Webinar over the next two weeks. These Webinar will covering Google Print Ads and Google Audio Ads. Traditional media ads can drive more traffic and conversions to your website, all from customers that are local to your business – in these webinars it will cover different ways to expand the Adwords advertising reach with print and audio ads, including how to get started and best practices to be used once your campaigns are up and running.
Here are links and dates to both of the webinars:
- Google Audio Ads: Wednesday, June 11. Sign up here.
- Google Print Ads: Wednesday, June 18. Sign up here.
To your success!
Andy Huang
