The SMART Seminar 2008 In Kuala Lumpur, Malaysia
Hello from Rm 2203 of the Boulevard Hotel at first ever The SMART Seminar in Kuala Lumpur, Malaysia!
The SMART Seminar 2008 in Malaysia is one of two back-to-back weekend events hosted by Stuart Tan and my business partner Simon Leung, and we’re scheduled to continue with The SMART Seminar in Singapore next week.
This past weekend in Malaysia, we kicked off The SMART Seminar with some of the most talented speakers from all around the world that I’m proud to call my friends, partners and mentors…
The SMART Seminar Malaysia Speakers
In front of a packed room full of information-hungry attendees, we were blown away by the valuable information presented by Anik Singal, Ewen Chia, Lee Collins, Robin Collins, Donna Fox, Mike Morgan, Mark Widawer ,Robert Puddy, and myself.
I’ve seen every one of these powerful speakers present before, but never have I witnessed such a tremendous flood of solid content that was delivered and shared among them than at The SMART Seminar.
It was my first event in Singapore, and a great opportunity to share stage with the top internet marketer as well as meet and share strategies that has worked for me to assist the students in the round table session.
The SMART Seminar Malaysia Breakout Sessions
Both the speakers and the attendees agree that these breakout sessions added a ton of addition value to The SMART Seminar experience because not only did it help the speakers build trust and relationship with the attendees, but it also gave the attendees the chance to ask each speaker questions personally in small group settings.
And even though we were truly in the presence of greatness, Stuart Tan and I were also proud to have in attendance some of Malaysia’s well-known Internet Marketers as well, including Patric Chan, Gobala Krishnan and Vince Tan.
As always, no Internet Marketing conference is complete without a speaker VIP dinner, and of course, The SMART Seminar is no exception.
On our final evening in Malaysia, the awesome folks at MindValley sponsored our evening of fun at the Kuala Lumpur Marriott, where we were joined by our good friend, the legendary Mark Joyner, who was also in town for another event.
The SMART Seminar Malaysia VIP Dinner
Overall, the event turn out to be a huge success even with a few last minute replacement speakers for those who couldnt make it to the great event.
I look forward to updating you about The SMART Seminar 2008 in Singapore shortly, but in the meantime, here are several more fun memories of The SMART Seminar 2008 in Kuala Lumpur, Malaysia:
VIP Gathering At The Marriott
Fun Dinner At Local Restaurant/Lounge
Hanging Out With Drinks
PPC Summit West Los Angeles
Just return from an incredible 2 day with the folks over at PPC Summit. For those who are interested to learn about PPC, this event strongly recommand for those wish to start your career and learning in PPC.
The event was extremely well organized as well as the level of professionalism among the Speaker. The founder of PPC summit and its speakers were former employees of Go2, then Overture, then Yahoo.
The 2 day intensive conference covers specific strategies for Google Adwords, Microsoft Adcenter, Yahoo Search marketing, Content Network Advertising, as well as Web Ananlytic to refine the data to built a better optimized funneled sales process for your business.
Mark Evans, one of the leading expert in PPC has given me very insightful ad agency experiance that will help improve our adwordsassistants.com program.
Tim Ash, one of the leading expert in landing page optimization gave me a very comprehensive checklist to review on the varibles we need to test for our clients account.
I am looking forward to follow up with many of the speakers here at the event to improve our management service. It was a great opportunity for me to find the leaders in Yahoo Search marketing resource we can incorporate to the PPC services we offer.
Look forward to attend the event, and look forward to see you guys there as well.
To your success!
Andy
Meet our Adwords Assistants
Greeting from the 18th floor of the Guyang Mansion in Nanjing, China, where, with Simon Leung, my business partner and master adwords optimizer trainer for our AdWords Assistants team.
Simon Leung And Andy Huang With The AIMVenture China Team
The objective for this trip is to grow the Internet Marketing side of our business by hiring more traffic assistants and providing more training to the team, particularly on the Pay-Per-Click (PPC), search engine optimization (SEO) and Web 2.0 social media side of things.
Simon Leung and I have been in the Nanjing office this past week doing just that, and the team has been doing extremely well in terms of growth and improvement to their skills.
It’s been a hectic week for both of us, but somehow, Simon did a quick video to give you a brief tour of our Nanjing offic. Look forward in helping you in the near future.
PPC search engine advertising Best Affordable Marketing Strategy
PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.
However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.
Qualified traffic with PPC search engine advertising
One of the benefits of PPC search engine advertising is that it provides qualified traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. PPC search engine advertising is also the fastest way to get a reasonable return on investment.
A bidding process is used to establish the price of a specific keyword. In general, the budget for PPC search engine advertising may be a $100 to $100,000 depending on the number of keywords used. These prices can skyrocket in just minutes as more and more sites bid for the same keyword thus causing the prices to jack up.
PPC ads are placed alongside search engine results to which they are relevant. The highest bids for a specific keyword or phrase gets top billing on the search engine results page. Getting top placement provides greater odds for a PPC ad to get clicked by a qualified searcher.
Elements of PPC search engine advertising
PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. Proper management of PPC search engine advertising can result in big profits for a website.
PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place. This gives a site the opportunity to turn off any PPC ad that is not performing at its best. PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.
The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad. The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company. To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.
How to use PPC search engine advertising
Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.
Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.
Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.
Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.
PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.
PPC marketing – Keyword target method of advertisement online
PPC marketing or pay per click marketing is the most popular method of advertisement employed by various websites on the Internet. PPC marketing may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser’s medium of choice for promoting products and services to online consumers.PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.
When an online consumer searches for a specific product or service on the Internet, corresponding PPC marketing ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group that is more likely to purchase a specific product or service. In addition, websites get to limit their advertisement costs with the use of PPC marketing. PPC marketing is truly a winning solution for both parties.
Possible drawbacks of PPC marketing
Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign.
PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.
Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.
Bidding on keywords can also be quite costly, as the growing number of websites on the web struggle against each other to bid on the most popular keyword for their PPC marketing ad. Obviously small business websites are at a disadvantage here since big business websites are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.
Running an effective PPC marketing campaign
There are a number of things that a website should consider when running an effective PPC marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from PPC marketing. Selecting the most appropriate keywords that relate to the site’s business is essential in PPC marketing.
However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers. In addition, it doesn’t cost as much as getting the top spot for PPC marketing.
It is also important that a website constantly monitors the performance of their PPC marketing campaign. This will help the site modify any existing PPC marketing ad to make it more productive. At the same time any PPC marketing ad that has not proven effective can be immediately discontinued. Altering PPC marketing ads is a continuous process that many websites do in order to increase their return on investment.
Getting professional help with PPC marketing
The popularity of PPC marketing has given rise to professionals offering PPC marketing services for small and big businesses. Hiring a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most PPC marketing companies offer reasonable rates for their services and at the same time produce acceptable results.
A PPC marketing professional can attend to all the details commonly involved in a PPC marketing campaign. Handling a PPC marketing campaign is a time consuming process that can be overwhelming for a small business. A PPC marketing professional can help set up a PPC marketing campaign and later on train someone from within the business to handle it to ensure its continued success.
To your success!
Andy Huang
The Right PPC Campaign Management To Increase Your Business Revenue
So you spent all your time and energy building the perfect website. Now you want to share the fruits of your labor, and maybe even make some money on the side through your online ads.
Maybe you have an online business that markets a hot product that you are selling on your website; but you find that you are having trouble bringing customers into your site. So instead of gaining money, you are actually losing money because of the monthly rent that you’re paying to have your website hosted in cyberspace.
The best solution to this problem is to advertise. Let people know that you are here and ready to do business. One of the quickest and most effective ways to advertise your website on the net is to come up with a great PPC campaign management plan. PPC is an abbreviation for Pay Per Click.
Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.
This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net.
Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money’s worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.
There are a lot of experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client’s specification.
This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have, the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase, such as GoToast, or Bid Rank. These software track down your keywords listing.
If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don’t get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently, but cost very little.
The chances are, the longer people stay in your site, the likelihood of these potential customers making a transaction. But first thing is first. You must lure them into your turf.
This is why a lot of entrepreneurs spend a large amount of their budget on advertising, because they know that the right advertising campaign can start the ball rolling.
Also, you should do some research before you start your PPC campaign. There are a lot of PPC search engines to chose from. Those who are less renowned charge less for the same keywords that you’d find in the bigger PPC search engines.
The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.
Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments, they will automatically take your listings out of their search engines. So make sure that you pay your monthly bills, so all the efforts that you put into your PPC campaign don’t go to waste.
The potential earnings that can be generated by starting a pay per click campaign is significant. That’s why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.
To learn the proper PPC, make sure learn from the Master Adwords Optimizer Simon Leung.
Andy Huang
Maximum Website Promotion through PPC Bid Management
Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.
Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.
PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.
If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.
The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.
When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.
Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.
If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.
Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.
Bid Management Tools
In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:
•   Web based (services by monthly subscription) or,
•   PC based (a purchased software)
Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.
These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.
Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.
To your success!
Andy Huang
